e-boekhouden.nl
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The Dutch Accounting Giant You Haven't Heard Of
How a 75-person team built a 1.1M monthly visit SaaS empire in the Netherlands
While US founders obsess over QuickBooks and Xero, a Dutch bootstrapped juggernaut quietly dominates the Netherlands with 1.1 million monthly visits and 500,000+ customers. e-Boekhouden.nl isn't just another accounting software—it's a masterclass in vertical market dominance.
"They generate $147K revenue per employee—higher than most SaaS unicorns, with zero venture funding."
The Traffic Moat
With 78% direct traffic, e-Boekhouden.nl has built something impossible to buy: brand inevitability. When 500,000+ Dutch businesses type 'eboekhouden' (23K monthly searches) directly into their browser, you're not looking at marketing efficiency—you're looking at market ownership. Their organic search is only 17%, which means they've already won the discovery battle.
The Dutch Playbook
Unlike global players chasing scale, e-Boekhouden.nl went deep, not wide. They own 98.7% of their traffic from the Netherlands, turning the entire Dutch SMB market into a captive audience. Their top competitors aren't QuickBooks or Sage—they're Moneybird (22K monthly searches) and Snelstart (18K searches). They've created a local duopoly that international giants can't crack.
The tech stack reveals a pragmatic, not flashy, approach. Tailwind CSS, Bootstrap, WooCommerce integrations, Zendesk for support, and Hotjar for optimization. This isn't a startup burning cash on bleeding-edge tech—it's a factory optimized for conversion and retention. The absence of venture funding isn't a limitation; it's a feature that forced ruthless efficiency.
- 75 employees generate $11M revenue = $147K per employee (elite efficiency)
- 78% direct traffic proves unmatched brand recall in the Netherlands
- 500,000+ customers with 1,822 Trustpilot reviews showing 4.6/5 satisfaction
- Owns the Dutch accounting software keyword universe (eboekhouden, e-boekhouden, e boekhouden)
The Quiet Giant That Proves Local Domination Beats Global Ambition
e-Boekhouden.nl is a $11M/year lesson in winning your backyard so thoroughly that international expansion becomes irrelevant
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e-Boekhouden.nl | Eenvoudig online boekhouden en factureren
Ook online boekhouden met het meest gebruikte boekhoudprogramma van Nederland? Probeer NU zelf gratis en vrijblijvend. (meer dan 500.000 gingen u voor)
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e-Boekhouden.nl
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Reviews (14)
Enige goede startpunt
Enige plek waar je als beginnende ondernemer op een ontspannen en soepele manier met je boekhouding direct de eerste goede stap maakt. Ik heb er al jaren plezier van (evenals de Belastingdienst).
Hi! Dank je wel voor deze fijne review! Mooi om te lezen dat we je als beginnende ondernemer hebben kunnen helpen om ontspannen en goed van start te gaan met je boekhouding. En al jaren plezier van e-Boekhouden.nl… daar worden wij heel blij van! Groetjes Charlotte | e-Boekhouden
volunteer treasurer
I am a volunteer treasurer. I find that having the full bookkeeping package available on line is perfect for storing the data safely. Repetitive tasks such as invoicing, customer management and booking banking transactions are so streamlined it saves me so much time. I would definitely recommend the system
Hi! Thank you very much for your kind review! We’re glad to hear that the online bookkeeping system saves you time and works well for your role as a treasurer. We truly appreciate your recommendation. Kind regards, Charlotte| e-Boekhouden
Very good customer service
I contacted the customer service by email for an issue and everything was solved immediately. The platform is very easy to learn and to use. Totally recommended!
Hi Apostolis! Thank you very much for your 5 star review. Good to read that you contacted our helpdesk and that everything was resolved immediately. I hope that you will continue to use our accounting software for a long time to come. Greeting Mirelle | e-Boekhouden.nl
Amazing support and great pricing for a…
Amazing support and great pricing for a small to medium size business. It has all that you need.
Superb software
Superb software, very easy to use, even for accounting dummies. If you get stuck, the support desk is always easy to reach, very knowledgeable, and very supportive. I score e-boekhouden a 10 out of 10!
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About e-boekhouden.nl
Ook online boekhouden met het meest gebruikte boekhoudprogramma van Nederland? Probeer NU zelf gratis en vrijblijvend. (meer dan 500.000 gingen u voor)
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Technology Stack
e-boekhouden.nl uses 20 technologies across their website including Font Awesome, HSTS, jsDelivr, and more.
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Traffic & Audience
e-boekhouden.nl receives approximately 1.1M monthly visitors and ranks #51,036 globally. The website has a bounce rate of 50% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 7:36 on the site.
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