In a world obsessed with flashy consumer apps, e-Cycle operates in the shadows of enterprise mobility—where old smartphones contain corporate secrets and government data. They don't sell phones; they erase them, recycle them, and protect their clients from catastrophic data breaches.

"They're not in the recycling business; they're in the trust business. Every device is a potential liability."

The traffic data reveals an interesting pattern: 43% organic search and 37% direct traffic. For a B2B company, direct traffic this high indicates strong brand recall—likely from existing clients or referral networks. The 'undefined' countries (71.5% and 28.5%) suggest either tracking issues or international clients where geolocation is obscured, possibly due to government contracts. Their keywords are a mix of educational ('toxins from your phone') and brand searches ('e cycle'), showing they're building authority in a niche where trust is everything.

• Niche focus: Enterprise and government clients only
• Revenue efficiency: $112k per employee (above industry average)
• Traffic quality: High direct traffic indicates strong client retention
• Tech stack: Modern (Tailwind, GSAP) despite being in a 'boring' industry
• Leadership: Ex-cofounder Tonia Irion still listed, suggesting stable founding team