easyappsonline.com
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EasyAppsOnline: The $0.4M Insurance Backend
Analyzing a 6-person team powering insurance brokers with niche software
While Insurtech giants battle for consumer attention, EasyAppsOnline quietly monetizes the unglamorous backend of the insurance machine. This isn't a consumer-facing unicorn; it's a lean, $400k/year utility belt for brokers.
"The highest-leverage play in insurance isn't selling policies—it's selling the software that manages them."
The Broker's Toolkit
EasyAppsOnline solves a specific workflow pain: quoting, pre-screening, and enrollment. With a team of only 6, they've built a specialized SaaS that replaces the spreadsheet chaos many brokers still rely on. Their revenue per employee ($66k) suggests a focus on volume over high-touch enterprise sales.
Traffic Anomaly
Their traffic profile is counter-intuitive. 52% is direct traffic—loyal users returning to the platform. However, organic search is low at 28%. Top keywords like 'carters login' (1,000 volume) reveal they are likely powering white-labeled portals for specific agencies or carriers, rather than ranking for broad industry terms.
The tech stack (jQuery, Bootstrap, DaisyUI) signals a pragmatic, functional approach rather than chasing modern frontend trends. They prioritize utility over flash, which aligns perfectly with the risk-averse insurance industry.
- Hyper-niche focus: Broker workflow management
- Lean operations: High revenue-to-headcount ratio
- White-label potential: High direct traffic suggests agency partnerships
- Functional tech: Prioritizes stability over bleeding-edge frameworks
The Quiet Cash Cow
EasyAppsOnline proves you don't need to be a unicorn to win in insurance tech—you just need to own the workflow.
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Open Graph Image
https://www.easyappsonline.com/_assets/images/eao-og.png
Meta Tags
EasyAppsOnline Home | Benefits Administration Software for Insurance
EasyAppsOnline has all the tools brokers need to quote, pre-screen, enroll, and manage health insurance for employers. Affordable software for your agency.
EasyAppsOnline
Quoting, Level-Funded Screening,Enrollment, Life Events, and Onboarding. All in one affordable package.
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About easyappsonline.com
EasyAppsOnline has all the tools brokers need to quote, pre-screen, enroll, and manage health insurance for employers. Affordable software for your agency.
Company Overview
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Technology Stack
easyappsonline.com uses 11 technologies across their website including Vimeo, Font Awesome, Google Fonts, DoubleClick Floodlight, LinkedIn Insight Tag, and more.
Video
Vimeo
Fonts
Font Awesome, Google Fonts
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Analytics & Marketing
Google Analytics
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
easyappsonline.com receives approximately 11.0K monthly visitors and ranks #1,027,491 globally. The website has a bounce rate of 46% with visitors viewing an average of 11.6 pages per visit. Users spend an average of 11:27 on the site.
The majority of easyappsonline.com's traffic comes from .
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