easydmarc.com
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EasyDMARC: The $22.5M Email Security Gatekeeper
How a bootstrapped Armenian startup scaled to 427K monthly visits by fixing email's trust problem
Email is the original social network, yet its security protocols are a chaotic mess of SPF, DKIM, and DMARC records that most companies never properly configure. EasyDMARC isn't just selling a tool—they're selling peace of mind to 427,000 monthly visitors who just want their emails to land in the inbox, not the spam folder.
"They're not competing with giants—they're becoming the default utility for email authentication."
The Bootstrapped Mindset
Founded in Armenia by Gerasim Hovhannisyan and Avag Arakelyan, EasyDMARC grew from a regional player to a global force with 78,072 backlinks and 53% organic traffic. Their secret? They obsessed over long-tail keywords like 'dmarc checker' (16,900 monthly searches) and 'dkim checker' (14,480) while competitors chased generic terms. This SEO moat built a $22.5M war chest without burning through venture capital like their US-based rivals.
The Traffic Flywheel
EasyDMARC's growth is textbook product-led SEO. They rank #1 for 'easydmarc' (6,690 monthly searches)—a branded keyword that signals strong user retention. But the real magic is their tool-based content: 'dmarc checker', 'dkim checker', 'spf checker'—these aren't just blog posts, they're free utilities that capture high-intent users at the moment of pain. The conversion funnel is seamless: free tool → paid monitoring → enterprise compliance.
The company's tech stack reveals their pragmatic approach: jQuery and Bootstrap for speed, Tailwind CSS for modern UI, and PWA capabilities for mobile users. They're not chasing cutting-edge frameworks—they're shipping features that work. Their 23 detected technologies are lean, prioritizing performance over flash. This efficiency shows in their 113-employee team generating $17.1M in revenue—a staggering $151K per employee.
- Dominates long-tail email security keywords with 44,000+ combined monthly searches
- 53% organic traffic proves sustainable growth, not paid acquisition burn
- Trustpilot rating of 3.1/5 with only 5 reviews suggests enterprise focus over consumer volume
- Armenian roots give them cost advantages in engineering talent
The Unsexy Billion-Dollar Problem
EasyDMARC is solving email deliverability—a problem every business has but no one wants to think about. Their $22.5M funding and 427K monthly visits prove that boring infrastructure, when done right, becomes indispensable. They're not just checking emails; they're building the trust layer of the internet.
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5 keywordsHow is Easydmarc's SEO?
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https://easydmarc.com/img/easydmarc-og.jpg
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EasyDMARC | Your DMARC Journey Made Simple
Your smart DMARC reporting and monitoring platform. Ensure domain-level security and email deliverability with EasyDMARC’s DMARC, SPF, DKIM, and BIMI services.
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Reviews (5)
Amazing customer service
I tried easyDMARC moving from another provider. They had an excellent service provision, in the end it turned out I had the DMARC setup support from my other email security service. I paid for a subcsription before I knew I had a similar service already, but the great Christina who had helped me setup the account refunded my payment and closed my account. While I don't need their services, if I didnt already have this I would be using them as thier customer service is excellent and the reporting on emails also very good.
DMARC+
EasyDMARC is a game-changer! Their platform is user-friendly, their support is top-notch, and we saw a significant improvement in email deliverability. A must-have for any business that values email security!
nice system but....
I was previously a big fan of EasyDmarc, have written some rave reviews about them and moved to them from another provider. I do still like the system and think it is superior to many others, so still giving them 3 stars for that. but sadly things do seem to have gone downhill of late. I think they will lose a lot of customers as a result, which is a shame as I think their product was better and more intuitive than most of their competitors. They got rid of the free plan, which I think was a big mistake, but worse is they simply crippled any account that was using it, blocking all access to your domains, even if you also had domains on a paid plan, you were denied access to them unless you also removed/disabled all the other domains that were on the free plan. They also doubled all the prices on the paid plans, so their pricing is no longer very competitive. The support has also taken a turn for the worse and the sales dept seems to be completely ignorant about the product and the business, unhelpful and just completely frustrating to speak to. He doesn't seem to have any idea how their product actually works, or how it compares to competitors and just cannot be bothered to put in even minimum effort when replying to emails (lazy).
Invalid DKIM detection - seems like to collect data
I've been running my own email server for over a decade. I tried EasyDMARC.com, and was surprised to find that they claim that my DKIM is invalid. They claim that the detection of the selector is automated, but it doesn't work properly. It doesn't detect simple host prefixes like "mail"... and how do you contact them? You give away all your details, even your phone number... to report a bug. So either they're so incompetent they don't understand common DKIM selectors like "mail", or they're malicious and just want to pressure people to sign up. Either way, not a good business practice. Note also that the "contact support" button doesn't work. It does nothing. Fix this issue and I'll remove this review. I'm not giving you my personal information for you to fix a bug on your (paid) service.
Terrible Business Strategies
Terrible Business Strategies. EasyDMARC recently changed their plans, and capped the maximum number of domains from unlimited to 1 on free accounts. No warning, no emails about this, nothing. How drastic is this change? Massive! Hence my rating. I have moved all domains to a competitor and deleting the whole account with them.
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About easydmarc.com
Your smart DMARC reporting and monitoring platform. Ensure domain-level security and email deliverability with EasyDMARC’s DMARC, SPF, DKIM, and BIMI services.
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Technology Stack
easydmarc.com uses 23 technologies across their website including Google Fonts, HSTS, reCAPTCHA, Cloudflare, and more.
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads
Customer Support
Zendesk
Analytics & Marketing
Snitcher, Clarity, Mixpanel, Google Tag Manager +1 more
Traffic & Audience
easydmarc.com receives approximately 428.0K monthly visitors and ranks #114,886 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:29 on the site.
The majority of easydmarc.com's traffic comes from undefined, undefined, .
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