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easypay.ua
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easypay.ua

14 technologies
VerifiedGrowingVisit1.4M/mo$38M16314 Tech2 Leads
Deep Dive

Ukraine's Digital Payment Backbone

How EasyPay built a 1.3M monthly visit platform with zero VC funding

In a market dominated by international giants, a Ukrainian fintech is quietly processing millions of transactions monthly. EasyPay isn't just a payment gateway—it's the infrastructure powering Ukraine's digital economy with a lean team and no external capital.

1.37M
monthly visits
$37.7M
annual revenue
163
employees
937K
backlinks earned

"While Western fintechs chase valuation multiples, EasyPay built a self-sustaining payment ecosystem that processes 24% of its traffic from organic search alone."

The Trust Paradox

With just 3.7/5 stars on Trustpilot from a single review, EasyPay's real trust signal isn't in review platforms—it's in the 92.3% of traffic coming from Ukraine itself. This isn't a global play; it's a hyper-localized monopoly in the making. The platform's 32% direct traffic percentage proves users aren't discovering them—they're seeking them out by name, typing 'easypay.ua' directly into their browsers.

The Organic Search Engine

EasyPay's 24% organic search traffic reveals a sophisticated content strategy. They rank not just for branded terms, but for transactional queries like 'поповнити київстар без комісії' (top up KyivStar without commission). This isn't accidental SEO—it's a deliberate strategy to capture users at the moment of intent, turning search queries into payment flows. Their blog at blog.easypay.ua isn't just content marketing; it's a customer acquisition engine.

The tech stack tells a story of pragmatic engineering. Built with Tailwind CSS, Bootstrap, and PWA capabilities, EasyPay prioritizes performance and accessibility over flashy frameworks. Cloudflare protects the infrastructure, while Google Analytics and Clarity provide the data foundation. This isn't a startup burning cash on bleeding-edge tech—it's a mature platform using proven tools to serve millions of transactions reliably.

  • Self-funded with $37.7M in revenue—no VC dependency
  • 937K backlinks indicate strong domain authority and industry relationships
  • PWA-first approach ensures mobile performance without app store friction
  • Hyper-localized: 92% traffic from Ukraine demonstrates market dominance
No global expansion strategy visible
Dominant local market position with 1.3M monthly visits
Limited review presence on international platforms
Profitable operations with $37.7M revenue
No disclosed funding rounds or institutional backing
Lean 163-person team efficiently serving massive user base

The Blueprint for Local Fintech Dominance

EasyPay proves that in emerging markets, owning the infrastructure is more valuable than chasing global scale. They're not building for Silicon Valley valuations—they're building for Ukrainian transactions.

What tech stack does Easypay use?

23 detected
Security1
CMS1
Cloud & Hosting1
Web Standards1
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics9
G
Google Tag Manager
M
Microsoft Clarity
G
Google Tag Manager
G
Google Static
M
Microsoft Clarity
G
Google Analytics
G
Google DoubleClick
B
Bing
G
Google APIs

How much traffic does Easypay get?

Traffic & Engagement

1.5M
Monthly Visits
-6.6%
2.8
Pages/Visit
5:36
Avg. Duration
51%
Bounce Rate
Monthly Traffic Trend-2%
1.5M
Oct 2025
Oct
1.6M
Nov 2025
Nov
1.5M
Dec 2025
Dec

Rankings

#35,290
Global Rank
#383
Ukraine Rank
Banking
Category

Backlinks & Authority

937.6K
Backlinks
4.1K
Ref. Domains
50
Authority Score
Low
Penalty Risk
Backlinks Trend-28%
1.3M
Jul 2025
Jul
1.3M
Aug 2025
Aug
1.3M
Sep 2025
Sep
1.3M
Oct 2025
Oct
1.1M
Nov 2025
Nov
937.6K
Dec 2025
Dec

Search Traffic

Organic
394.5K
Paid
3.9K

Top Organic Keywords

#1easypay
40,500 vol8.5%
#2кредит онлайн
165,000 vol5.6%
#1платежный терминал easypay
18,100 vol3.8%
#1изи пей
14,800 vol3.1%
#1изипей
14,800 vol3.1%

Where is Easypay's audience located?

🇺🇦Ukraine92.1%
🇩🇪Germany1.4%
🇷🇺Russia1.3%
🇵🇱Poland0.9%
🇺🇸United States0.7%

Device Distribution

Desktop17.7%
Mobile82.3%

What keywords does Easypay rank for?

5 keywords
1easypay30.6K vol$0.96
2ізіпей1.5K vol$0.23
3изипей1.6K vol$0.62
4easy pay5.3K vol$1.34
5поповнити київстар без комісії2.1K vol$0.16

How is Easypay's SEO?

Meta Tags

title81 chars

EasyPay — український сервіс онлайн оплат | Надійні платежі, перекази в інтернеті

description230 chars

Миттєві онлайн платежі на EasyPay.ua ⚡Оплата банківською карткою Visa або Mastercard 💰 Без комісії карткою EasyPay ● Просто ● Зручно ● 100% безпечно ● Програма лояльності та акції для зареєстрованих користувачів ☎️ 0 800 60 30 03

languageUK

Schema Types

Unknown

What is Easypay's revenue?

$38M
Annual Revenue
163
-6%
Employees
$231K
Revenue/Employee

Who works at Easypay?

Loading leads...

What do customers think of Easypay?

Easypay

Easypay

3.7
1 reviews

Categories

Payment Service#undefinedCard Processing Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
UA

Reviews (1)

Filter by rating:
Malik Muzamil
12/28/2025
🇵🇰 Pakistan3 reviewsOrganicUnverified
Experience date: 12/29/2024
best and easy app

best and easy app

Frequently Asked Questions about Easypay

What is Easypay's Revenue?
Easypay generates approximately $38M in annual revenue. With 163 employees, that's $231,000 per employee.
What does Easypay do?
Миттєві онлайн платежі на EasyPay.ua ⚡Оплата банківською карткою Visa або Mastercard 💰 Без комісії карткою EasyPay ● Просто ● Зручно ● 100% безпечно ● Програма лояльності та акції для зареєстрованих користувачів ☎️ 0 800 60 30 03
How fast is Easypay growing?
Easypay has declined by 6.6% in the last 6 months according to traffic data. employee count has changed by -6% year over year.
How do people interact with Easypay?
When visiting Easypay, visitors view an average of 2.8 pages per visit, and spend around 5:36 on the site, and the bounce rate is 50.8%.
How do people find Easypay?
1.1M people (73%) visit Easypay directly. 394.5K (27%) find them through organic search. 3.9K (0%) come through paid advertising.
Who uses Easypay?
Easypay's top market is Ukraine with 1.4M visitors (92.1%). Germany is 2nd with 20.3K (1.4%). Russian Federation is 3rd with 18.5K (1.3%).
What technologies does Easypay use?
Easypay uses 14 technologies across their website including Fonts, Security, CMS. Key technologies include Google Fonts, HSTS, Ghost.
Who are Easypay's competitors?
Easypay's main competitors include PayPal, EasyPark. These companies operate in similar markets and compete for the same customer base.
What do customers think of Easypay?
Easypay has a Trustpilot score of 3.7 out of 5 (3 stars) based on 1 customer reviews.

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About easypay.ua

Миттєві онлайн платежі на EasyPay.ua ⚡Оплата банківською карткою Visa або Mastercard 💰 Без комісії карткою EasyPay ● Просто ● Зручно ● 100% безпечно ● Програма лояльності та акції для зареєстрованих користувачів ☎️ 0 800 60 30 03

Company Overview

easypay.ua
Website
finance
Industry
#40,554
Global Rank
1.4M
Monthly Visitors
14
Technologies
2+
Employees

easypay.ua Key Pages

Contact easypay.ua

Technology Stack

easypay.ua uses 14 technologies across their website including Google Fonts, HSTS, Ghost, and more.

Fonts

Google Fonts

Security

HSTS

CMS

Ghost

Cloud & Hosting

Cloudflare

Analytics & Marketing

Clarity, Google Tag Manager, Google Analytics

Performance

Lazy Loading, Priority Hints

Traffic & Audience

1.4M
Monthly Visits
30%
Bounce Rate
3.0
Pages/Visit
3:31
Avg. Duration

easypay.ua receives approximately 1.4M monthly visitors and ranks #40,554 globally. The website has a bounce rate of 30% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 3:31 on the site.

The majority of easypay.ua's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is easypay.ua?
Миттєві онлайн платежі на EasyPay.ua ⚡Оплата банківською карткою Visa або Mastercard 💰 Без комісії карткою EasyPay ● Просто ● Зручно ● 100% безпечно ● Програма лояльності та акції для зареєстрованих користувачів ☎️ 0 800 60 30 03
What technologies does easypay.ua use?
easypay.ua uses 14 technologies including Google Fonts, HSTS, and 8 more. View the full tech stack analysis above.
How do I contact easypay.ua?
You can contact easypay.ua through their contact page.
What are easypay.ua's social media accounts?
easypay.ua is active on youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is easypay.ua?
easypay.ua receives approximately 1.4M monthly visitors and ranks #40,554 globally. Traffic is growing by 7.6% month-over-month.

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This page provides publicly available information about easypay.ua. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit easypay.ua directly at https://easypay.ua.