easypay.ua
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Ukraine's Digital Payment Backbone
How EasyPay built a 1.3M monthly visit platform with zero VC funding
In a market dominated by international giants, a Ukrainian fintech is quietly processing millions of transactions monthly. EasyPay isn't just a payment gateway—it's the infrastructure powering Ukraine's digital economy with a lean team and no external capital.
"While Western fintechs chase valuation multiples, EasyPay built a self-sustaining payment ecosystem that processes 24% of its traffic from organic search alone."
The Trust Paradox
With just 3.7/5 stars on Trustpilot from a single review, EasyPay's real trust signal isn't in review platforms—it's in the 92.3% of traffic coming from Ukraine itself. This isn't a global play; it's a hyper-localized monopoly in the making. The platform's 32% direct traffic percentage proves users aren't discovering them—they're seeking them out by name, typing 'easypay.ua' directly into their browsers.
The Organic Search Engine
EasyPay's 24% organic search traffic reveals a sophisticated content strategy. They rank not just for branded terms, but for transactional queries like 'поповнити київстар без комісії' (top up KyivStar without commission). This isn't accidental SEO—it's a deliberate strategy to capture users at the moment of intent, turning search queries into payment flows. Their blog at blog.easypay.ua isn't just content marketing; it's a customer acquisition engine.
The tech stack tells a story of pragmatic engineering. Built with Tailwind CSS, Bootstrap, and PWA capabilities, EasyPay prioritizes performance and accessibility over flashy frameworks. Cloudflare protects the infrastructure, while Google Analytics and Clarity provide the data foundation. This isn't a startup burning cash on bleeding-edge tech—it's a mature platform using proven tools to serve millions of transactions reliably.
- Self-funded with $37.7M in revenue—no VC dependency
- 937K backlinks indicate strong domain authority and industry relationships
- PWA-first approach ensures mobile performance without app store friction
- Hyper-localized: 92% traffic from Ukraine demonstrates market dominance
The Blueprint for Local Fintech Dominance
EasyPay proves that in emerging markets, owning the infrastructure is more valuable than chasing global scale. They're not building for Silicon Valley valuations—they're building for Ukrainian transactions.
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EasyPay — український сервіс онлайн оплат | Надійні платежі, перекази в інтернеті
Миттєві онлайн платежі на EasyPay.ua ⚡Оплата банківською карткою Visa або Mastercard 💰 Без комісії карткою EasyPay ● Просто ● Зручно ● 100% безпечно ● Програма лояльності та акції для зареєстрованих користувачів ☎️ 0 800 60 30 03
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About easypay.ua
Миттєві онлайн платежі на EasyPay.ua ⚡Оплата банківською карткою Visa або Mastercard 💰 Без комісії карткою EasyPay ● Просто ● Зручно ● 100% безпечно ● Програма лояльності та акції для зареєстрованих користувачів ☎️ 0 800 60 30 03
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Technology Stack
easypay.ua uses 14 technologies across their website including Google Fonts, HSTS, Ghost, and more.
Fonts
Google Fonts
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HSTS
CMS
Ghost
Cloud & Hosting
Cloudflare
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
easypay.ua receives approximately 1.4M monthly visitors and ranks #40,554 globally. The website has a bounce rate of 30% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 3:31 on the site.
The majority of easypay.ua's traffic comes from undefined, undefined, .
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