EasyToys isn't just a sex shop; it's a logistics and marketing powerhouse that turned a taboo industry into a mainstream e-commerce machine. With 1.6 million monthly visitors, they've proven that discretion and scale can coexist.

"They don't just sell pleasure; they sell the logistics of privacy, turning a €25M business into a household name."

The tech stack reveals a modern, scalable operation. Using Tailwind CSS, Bootstrap, and OpenCart, they prioritize performance and mobile experience. The integration of Klarna suggests a focus on frictionless checkout, crucial for conversion in impulse-driven purchases. Their PWA (Progressive Web App) implementation hints at a strategy to own the mobile experience beyond the browser.

• Traffic Dominance: 86.7% of traffic originates from their home market (Netherlands), indicating deep local saturation before global expansion.
• Direct Traffic Power: 44% direct traffic is unusually high for e-commerce, signaling strong brand recall and repeat purchase behavior.
• Niche Keyword Strategy: They rank for high-intent, non-brand keywords like 'bdsm' and 'fleshlight', capturing customers at the moment of intent.