9:41
eater.com
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eater.com

20 technologies
VerifiedVisit8.0M/mo$39M17320 Tech10 Leads
Deep Dive

Eater: The Empire of Local Food

How a Vox Media property dominates dining with 23 city sites and 8M monthly visits

Eater isn't just a food blog—it's a hyper-local media empire that has systematically mapped the dining scene of America's most influential cities. While competitors chase national trends, Eater dominates by owning the granular, neighborhood-level search traffic that drives real dining decisions.

8.0M
monthly visits
57%
organic search
9.1M
backlinks
23
city sites

"Eater doesn't cover food culture—it colonizes it, one city at a time."

The Local SEO Moat

With 57% of traffic from organic search, Eater has built an insurmountable moat around local dining queries. When someone searches 'best sushi nyc' or 'eater la', they're not finding a generic listicle—they're finding a curated, city-specific guide that dominates the SERP. This is why 'eater nyc' (9,000 monthly searches) and 'eater la' (7,670) are their top keywords after the brand itself.

The 173-Person Machine

With 173 employees and $39M in revenue, Eater operates at a scale that defies traditional food media economics. That's roughly $225k revenue per employee—a ratio that suggests a lean, efficient operation built on programmatic local content and network effects. The key people like Kaitlin Bray (Audience Development) and Brenna Houck (Cities Manager) aren't just editors—they're architects of a scalable local content machine.

The Trustpilot score of 2.9/5 with only 2 reviews is telling. Eater doesn't rely on direct user ratings—it relies on search dominance and brand authority. When you need to know where to eat in a new city, you don't check Eater's Trustpilot; you just Google 'eater [city]' and trust the brand's implicit authority. This is content distribution at scale, where user satisfaction metrics are irrelevant compared to search visibility.

  • 23 city sites create a network effect—each new city strengthens the overall brand while capturing local search traffic
  • 9.1M backlinks indicate massive authority, likely from local restaurant listings, food blogs, and cross-promotion with Vox Media
  • The tech stack (Tailwind, Bootstrap, Ant Design) suggests a modern, component-driven CMS built for rapid city-site deployment
No direct funding or VC backing listed
Dominates local dining search with 23 city-specific sites
Trustpilot score suggests limited direct user engagement
High organic search ratio (57%) indicates SEO moat
Traffic is heavily concentrated in undefined countries (91.4%)
Vox Media ownership provides infrastructure and cross-promotion

The Local Content Blueprint

Eater proves that owning 23 hyper-local beats chasing one national audience. For founders and investors, the lesson is clear: build scalable systems for local dominance, not generic reach.

What tech stack does Eater use?

29 detected
Error Tracking1
CDN1
Privacy & Consent1
Web Standards2
UI Libraries2
Frontend Frameworks1
Tracking & Analytics9
G
Google Analytics
G
Google Tag Manager
G
Google DoubleClick
G
Google Static
G
Google Tag Manager
C
Cloudflare
A
Amazon CloudFront
G
Google AdSense
G
Google Analytics

How much traffic does Eater get?

Traffic & Engagement

5.2M
Monthly Visits
-8.5%
2.2
Pages/Visit
7:23
Avg. Duration
69%
Bounce Rate
Monthly Traffic Trend-17%
6.3M
Oct 2025
Oct
5.7M
Nov 2025
Nov
5.2M
Dec 2025
Dec

Rankings

#11,100
Global Rank
#2,467
United States Rank
Food and Beverages
Category

Backlinks & Authority

9.1M
Backlinks
121.7K
Ref. Domains
74
Authority Score
Low
Penalty Risk
Backlinks Trend-23%
11.9M
Jul 2025
Jul
12.2M
Aug 2025
Aug
11.4M
Sep 2025
Sep
10.2M
Oct 2025
Oct
9.9M
Nov 2025
Nov
9.1M
Dec 2025
Dec

Search Traffic

Organic
4.6M

Top Organic Keywords

#1eater
27,100 vol0.5%
#1eater la
22,200 vol0.4%
#1eater nyc
18,100 vol0.4%
#1eater los angeles
14,800 vol0.3%
#3housewarming gifts
165,000 vol0.3%

Where is Eater's audience located?

🇺🇸United States91.6%
🇬🇧United Kingdom1.8%
🇮🇪Ireland1.3%
🇨🇦Canada1.0%
🇮🇳India0.4%

Device Distribution

Desktop46.3%
Mobile53.7%

What keywords does Eater rank for?

5 keywords
1eater16.6K vol$1.36
2eater nyc9.0K vol$0.52
3eater la7.7K vol$0.48
4eater sf5.4K vol$0.48
5eater austin2.5K vol$0.46

How is Eater's SEO?

Open Graph Image

OG Image preview
og:image

https://platform.eater.com/wp-content/uploads/sites/2/2026/01/Eater-Site-Logo.png?quality=90&strip=all&crop=0,23.821989528796,100,52.356020942408

Meta Tags

title5 chars

Eater

description122 chars

A national site covering food and dining culture, with 23 city sites tracking local dining scenes across hundreds of maps.

languageEN-US

Schema Types

NewsMediaOrganizationWebSite

Who works at Eater?

Loading leads...

What do customers think of Eater?

Eater

Eater

2.9
2 reviews

Categories

News Service#undefinedBlogger#undefinedMedia Company#undefinedMedia and Marketing Agency#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (2)

Filter by rating:
Adriana V.
8/14/2021
🇬🇧 United Kingdom7 reviewsOrganicUnverified
I've lost respect for this site.

I've lost respect for this site. They did an expose on Panda Express and how it operates, but conveniently picked the one that is Corporate owned and is in fact near Corporate and regularly visited by them. So, of course the article and pictures were all sunshine, bunny rabbits and unicorns and rainbows. C'mon! Do an article about a Panda Express that is franchise-owned. Pick any one and see what a typical PE is like!

Gene Lubow
8/28/2024
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 8/28/2024
Eater needs to dump Admiral so people can use their site

Eater is a wonderful site with great content. I sure wish I could access it as I always used to. They've colluded with a company called Admiral to block people who have jumped through numerous hoops to block their adblockers from gaining access to a site that used to be user friendly. Is Admiral someone's cousin? A junior high tech geek who doesn't know what he or she is doing? I've written to both Eater and Admiral, yet still the problem persists. Kinda sucks. Hard to imagine I'm the only one having this issue. Thanks Eater; it was fun while it lasted.

Frequently Asked Questions about Eater

What is Eater's Revenue?
Eater generates approximately $39M in annual revenue. With 173 employees, that's $225,500 per employee.
What does Eater do?
A national site covering food and dining culture, with 23 city sites tracking local dining scenes across hundreds of maps.
How fast is Eater growing?
Eater has declined by 8.5% in the last 6 months according to traffic data. employee count has changed by -6% year over year.
How do people interact with Eater?
When visiting Eater, visitors view an average of 2.2 pages per visit, and spend around 7:23 on the site, and the bounce rate is 68.9%.
How do people find Eater?
592.9K people (11%) visit Eater directly. 4.6M (89%) find them through organic search.
Who uses Eater?
Eater's top market is United States with 4.8M visitors (91.6%). United Kingdom is 2nd with 91.6K (1.8%). Ireland is 3rd with 66.5K (1.3%).
What technologies does Eater use?
Eater uses 20 technologies across their website including Security, Error Tracking, CMS. Key technologies include HSTS, reCAPTCHA, Sentry, WordPress.
Who are Eater's competitors?
Eater's main competitors include WBHM, WMFE 90.7, Mid-West Family Broadcasting, Newsy, PRI/PRX. These companies operate in similar markets and compete for the same customer base.
What do customers think of Eater?
Eater has a Trustpilot score of 2.9 out of 5 (3 stars) based on 2 customer reviews.

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About eater.com

A national site covering food and dining culture, with 23 city sites tracking local dining scenes across hundreds of maps.

Company Overview

eater.com
Website
food_and_drink
Industry
#9,298
Global Rank
8.0M
Monthly Visitors
20
Technologies
10+
Employees

Contact eater.com

Technology Stack

eater.com uses 20 technologies across their website including HSTS, reCAPTCHA, Sentry, WordPress, and more.

Security

HSTS, reCAPTCHA

Error Tracking

Sentry

CMS

WordPress

CDN

cdnjs

Cloud & Hosting

AWS CloudFront, Cloudflare

Privacy & Consent

OneTrust

Traffic & Audience

8.0M
Monthly Visits
56%
Bounce Rate
1.8
Pages/Visit
1:35
Avg. Duration

eater.com receives approximately 8.0M monthly visitors and ranks #9,298 globally. The website has a bounce rate of 56% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 1:35 on the site.

The majority of eater.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is eater.com?
A national site covering food and dining culture, with 23 city sites tracking local dining scenes across hundreds of maps.
What technologies does eater.com use?
eater.com uses 20 technologies including HSTS, reCAPTCHA, Sentry, and 14 more. View the full tech stack analysis above.
How do I contact eater.com?
You can contact eater.com through their contact page.
What are eater.com's social media accounts?
eater.com is active on twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is eater.com?
eater.com receives approximately 8.0M monthly visitors and ranks #9,298 globally.

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This page provides publicly available information about eater.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit eater.com directly at https://eater.com.