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Eater: The Empire of Local Food
How a Vox Media property dominates dining with 23 city sites and 8M monthly visits
Eater isn't just a food blog—it's a hyper-local media empire that has systematically mapped the dining scene of America's most influential cities. While competitors chase national trends, Eater dominates by owning the granular, neighborhood-level search traffic that drives real dining decisions.
"Eater doesn't cover food culture—it colonizes it, one city at a time."
The Local SEO Moat
With 57% of traffic from organic search, Eater has built an insurmountable moat around local dining queries. When someone searches 'best sushi nyc' or 'eater la', they're not finding a generic listicle—they're finding a curated, city-specific guide that dominates the SERP. This is why 'eater nyc' (9,000 monthly searches) and 'eater la' (7,670) are their top keywords after the brand itself.
The 173-Person Machine
With 173 employees and $39M in revenue, Eater operates at a scale that defies traditional food media economics. That's roughly $225k revenue per employee—a ratio that suggests a lean, efficient operation built on programmatic local content and network effects. The key people like Kaitlin Bray (Audience Development) and Brenna Houck (Cities Manager) aren't just editors—they're architects of a scalable local content machine.
The Trustpilot score of 2.9/5 with only 2 reviews is telling. Eater doesn't rely on direct user ratings—it relies on search dominance and brand authority. When you need to know where to eat in a new city, you don't check Eater's Trustpilot; you just Google 'eater [city]' and trust the brand's implicit authority. This is content distribution at scale, where user satisfaction metrics are irrelevant compared to search visibility.
- 23 city sites create a network effect—each new city strengthens the overall brand while capturing local search traffic
- 9.1M backlinks indicate massive authority, likely from local restaurant listings, food blogs, and cross-promotion with Vox Media
- The tech stack (Tailwind, Bootstrap, Ant Design) suggests a modern, component-driven CMS built for rapid city-site deployment
The Local Content Blueprint
Eater proves that owning 23 hyper-local beats chasing one national audience. For founders and investors, the lesson is clear: build scalable systems for local dominance, not generic reach.
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https://platform.eater.com/wp-content/uploads/sites/2/2026/01/Eater-Site-Logo.png?quality=90&strip=all&crop=0,23.821989528796,100,52.356020942408
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Eater
A national site covering food and dining culture, with 23 city sites tracking local dining scenes across hundreds of maps.
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Eater
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Reviews (2)
I've lost respect for this site.
I've lost respect for this site. They did an expose on Panda Express and how it operates, but conveniently picked the one that is Corporate owned and is in fact near Corporate and regularly visited by them. So, of course the article and pictures were all sunshine, bunny rabbits and unicorns and rainbows. C'mon! Do an article about a Panda Express that is franchise-owned. Pick any one and see what a typical PE is like!
Eater needs to dump Admiral so people can use their site
Eater is a wonderful site with great content. I sure wish I could access it as I always used to. They've colluded with a company called Admiral to block people who have jumped through numerous hoops to block their adblockers from gaining access to a site that used to be user friendly. Is Admiral someone's cousin? A junior high tech geek who doesn't know what he or she is doing? I've written to both Eater and Admiral, yet still the problem persists. Kinda sucks. Hard to imagine I'm the only one having this issue. Thanks Eater; it was fun while it lasted.
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About eater.com
A national site covering food and dining culture, with 23 city sites tracking local dining scenes across hundreds of maps.
Company Overview
eater.com Social Media
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Technology Stack
eater.com uses 20 technologies across their website including HSTS, reCAPTCHA, Sentry, WordPress, and more.
Security
HSTS, reCAPTCHA
Error Tracking
Sentry
CMS
WordPress
CDN
cdnjs
Cloud & Hosting
AWS CloudFront, Cloudflare
Privacy & Consent
OneTrust
Traffic & Audience
eater.com receives approximately 8.0M monthly visitors and ranks #9,298 globally. The website has a bounce rate of 56% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 1:35 on the site.
The majority of eater.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about eater.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit eater.com directly at https://eater.com.