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Eatigo: Asia's Restaurant Discount Engine
How a 109-person team built a $15M+ reservation platform that owns the dining discount niche
In a world dominated by OpenTable and Resy's premium reservation models, Eatigo flipped the script: they don't just fill tables—they discount them. By turning empty seats into 50% off deals, they've carved out a $15.8M revenue niche in Asia's dining scene, proving that price elasticity beats brand loyalty when you're hungry.
"They aren't competing for the premium dining crowd—they're capturing the price-sensitive mass market that OpenTable ignores."
The Discount-First Playbook
Eatigo's secret sauce isn't technology—it's inventory arbitrage. Their model targets restaurants with off-peak capacity (2-5 PM slots) and offers diners 30-50% discounts. This isn't just a marketing gimmick; it's a data-driven system that fills seats that would otherwise stay empty. With 122,733 backlinks and 63% organic traffic, they've turned SEO into a restaurant acquisition machine.
Regional Dominance Strategy
While competitors chase global expansion, Eatigo owns Southeast Asia's specific market dynamics. Their top keywords reveal the strategy: 'Eatigo Malaysia' (700 searches), 'Eatigo Philippines' (640 searches), and even Korean '이티고' (350 searches). They're not just translating—they're localizing. The 33% traffic from undefined regions suggests strong organic growth in Thailand, Singapore, and Vietnam where they operate.
The tech stack tells a story of pragmatic scaling: Tailwind CSS and Bootstrap for speed, Swiper for mobile-first UX, and Mixpanel for behavioral analytics. They're not building custom frameworks—they're shipping fast. With only 109 employees generating $15.8M in revenue, Eatigo achieves ~$145K revenue per employee, a metric that rivals SaaS companies, not traditional travel platforms.
- They own the 'discount dining' search category—'hungry hub' (9,450 monthly searches) is their main competitor, not OpenTable
- Direct traffic at 31% shows strong brand recall in Asia's dining scene
- They've turned restaurant partnerships into a scalable supply chain
Eatigo proves that vertical depth beats horizontal breadth
While others chase global restaurant reservations, they've built a profitable, defensible moat in Asia's discount dining space
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Asia’s No.1 Restaurant Reservation Platform｜Eatigo
Eatigo : Book and dine at top restaurants in Asia at the best price. Instantly reserve and get up to 50% off every restaurant, every day! Book now.
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About eatigo.com
Eatigo : Book and dine at top restaurants in Asia at the best price. Instantly reserve and get up to 50% off every restaurant, every day! Book now.
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eatigo.com uses 22 technologies across their website including Google Fonts, HSTS, Sentry, and more.
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Amazon Web Services, AWS CloudFront
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eatigo.com receives approximately 291.0K monthly visitors and ranks #138,078 globally. The website has a bounce rate of 32% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 1:52 on the site.
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