In a world where health insurance costs spiral upward unchecked, one company is quietly exposing the hidden economics that keep employers in the dark. ECCHIC isn't selling insurance—they're selling transparency, and that's far more disruptive.

"Their top search terms reveal everything: they're not competing on keywords—they're competing on education."

The tech stack tells a story of pragmatism over innovation. jQuery and Bootstrap (2014-era tools) sit alongside Tailwind CSS, revealing a team that prioritizes function over flash. They're not wasting cycles on bleeding-edge frameworks—they're focused on the core value proposition: cost transparency. The contact email ([email protected]) hints at their digital agency roots, suggesting they may have pivoted from web development into health tech, bringing outsider thinking to an insular industry.

• They've identified that the real pain point isn't insurance selection—it's understanding the opaque middlemen between employers and care
• Their social presence (Twitter, YouTube, Facebook) is minimal but strategic, targeting HR leaders with educational content rather than sales pitches
• The 'undefined' country traffic suggests either new analytics setup or intentional targeting of US employers through indirect channels