In a world drowning in greenwashing, ecoproducts.com isn't just talking about sustainability—they're building a $15M business on it. With 134 employees and a laser focus on renewable and post-consumer materials, they're proving that doing good and doing business aren't mutually exclusive.

"They're not just selling eco-products—they're building an entire supply chain ecosystem that competitors can't easily replicate."

With $4M in funding, they've achieved a remarkable 3.75x revenue-to-funding ratio. This isn't a VC-burning startup; it's a disciplined operation. Their tech stack—Swiper, Tailwind CSS, Bootstrap, Ant Design—shows they're building a modern, responsive experience without over-engineering. The presence of Klaviyo suggests sophisticated email marketing, while Google Analytics and Clarity provide the data foundation for optimization.

• Revenue efficiency: $15M revenue with only $4M funding (3.75x ratio)
• Team leverage: 134 employees generating ~$112K revenue per employee
• Traffic quality: 46% organic + 41% direct = 87% qualified traffic
• Tech pragmatism: Modern but battle-tested stack (Tailwind, Bootstrap, Klaviyo)
• Niche dominance: Ranking for specific industrial terms like 'deli cups' and 'sald container plstic'