In 2014, three Stanford engineers looked at the nightmare of home WiFi—dead zones, complex setups, and consumer rage—and decided to burn it all down. Their creation, eero, would become the first mainstream mesh network, selling out its first batch in 24 hours and forcing giants like Netgear and Linksys to scramble. Today, with 1.5M monthly visitors and $139M in revenue, eero isn't just selling routers; it's selling simplicity at scale.

"eero didn't win by having the fastest specs—they won by making WiFi invisible to the user."

The tech stack tells its own story. eero.com runs on Next.js with Tailwind CSS and shadcn/ui—modern, performant, and developer-friendly. This isn't accidental; it's a reflection of their engineering culture. With 448 employees and a $92M funding history, they've built a hybrid hardware/software team that treats the web experience as a product surface, not just a marketing brochure. The 36% organic traffic share is healthy for a hardware brand, but the 57% direct traffic is the real moat: customers come back for support, firmware updates, and ecosystem expansion.

• Hardware-as-a-service model: eero Secure subscription drives recurring revenue beyond initial hardware sale
• Vertical integration: From RF engineering to cloud management, eero owns the full stack
• Amazon's Trojan horse: Uses Prime delivery and Alexa integration to bypass traditional retail margins