9:41
egale.ca
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egale.ca

20 technologies
VerifiedVisit33.3K/mo$8M8420 Tech13 Leads
Deep Dive

Egale: The 52% Truth

How a Canadian non-profit dominates the 2SLGBTQI conversation through data

Egale isn't just advocating for equality—they're weaponizing data to force systemic change. While most non-profits beg for attention, Egale commands it through rigorous research and strategic advocacy that turns statistics into policy.

33K
monthly visits
52%
organic traffic
84
employees
$7.5M
annual revenue

"Egale doesn't just speak for the 2SLGBTQI community—they arm them with the data needed to dismantle discrimination."

The 52% Strategy

The homepage headline '52%' isn't arbitrary—it's a calculated hook. This number likely references the percentage of LGBTQ+ Canadians who experience discrimination, immediately framing their mission in stark, undeniable terms. With 52% organic traffic and 40% direct traffic, Egale has built a brand that people seek out intentionally, not stumble upon. Their SEO strategy around 'oppression' (24K monthly searches) and 'egale' (2K searches) shows they're capturing both broad social justice conversations and their own branded demand.

The Institutional Playbook

Operating as a law_and_government entity with 84 employees and $7.5M revenue, Egale has moved beyond grassroots activism. They've built an institutional machine that partners with schools, corporations, and government bodies. Their key people include School Liaison Officers and Equity Recruitment Officers—roles that signal a B2B2C model where they embed their expertise directly into institutions. This isn't protest; it's policy engineering.

The tech stack reveals their modern approach: jQuery and Tailwind CSS for a clean, accessible interface, Google Analytics for data-driven decisions, and social integration across YouTube, LinkedIn, and Instagram. They're not just creating content—they're optimizing distribution. The fact that 'personne gingenre' (a French term) appears in their top keywords shows they're serving Canada's bilingual reality, a detail many organizations overlook.

  • Strategic keyword capture: Dominating 'oppression' searches while owning their branded terms
  • Institutional integration: Embedding officers directly into schools and HR departments
  • Data-driven advocacy: Using research (not just rhetoric) to drive policy change
  • Multi-channel presence: Active on 4+ social platforms with consistent messaging
Don't rely on viral moments or celebrity endorsements
Build sustainable revenue streams through institutional partnerships
Don't limit themselves to traditional protest models
Use research as their primary weapon for change
Don't treat digital presence as an afterthought
Optimize every digital touchpoint for maximum impact

Egale is a blueprint for modern advocacy

They prove that data, institutional partnerships, and strategic digital presence can create more lasting change than passion alone. For founders building mission-driven companies, Egale shows how to scale impact without losing soul.

What tech stack does Egale use?

28 detected
Security1
Programming Languages1
CDN1
Cloud & Hosting1
Performance1
Web Standards2
UI Libraries1
JavaScript Libraries3
Tracking & Analytics8
G
Google Analytics
G
Google Tag Manager
C
Cloudflare
G
Google APIs
G
Google Tag Manager
G
Google Static
G
Google Analytics
G
Google DoubleClick

How much traffic does Egale get?

Traffic & Engagement

33.3K
Monthly Visits
1.7
Pages/Visit
0:59
Avg. Duration
43%
Bounce Rate
Monthly Traffic Trend+32%
25.2K
Oct 2025
Oct
33.7K
Nov 2025
Nov
33.3K
Dec 2025
Dec

Traffic Sources

Search
49%
Direct
40%
Social
3%
Referrals
8%
Email
0%
Paid
1%

Where is Egale's audience located?

🌍59.3%
🌍18.0%
🌍10.1%
🌍4.3%
🌍4.3%

What keywords does Egale rank for?

5 keywords
1egale canada570 vol$2.46
2egale2.1K vol$3.26
3oppression24.6K vol
4personne gingenre190 vol
5egale toronto170 vol

How is Egale's SEO?

Open Graph Image

OG Image preview
og:image

https://egale.ca/wp-content/uploads/2024/12/3block_aboutus-edited.png

Meta Tags

title34 chars

Home - Egale Canada - Egale Canada

description216 chars

Egale is Canada’s leading organization for 2SLGBTQI people and issues. We improve and save lives through research, education, awareness, and by advocating for human rights and equality in Canada and around the world.

languageEN-CA

H1 Tags

h152%
h152%

Schema Types

Unknown

Who works at Egale?

Loading leads...

What do customers think of Egale?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Egale

What is Egale's Revenue?
Egale generates approximately $8M in annual revenue. With 84 employees, that's $89,286 per employee.
What does Egale do?
Egale is Canada’s leading organization for 2SLGBTQI people and issues. We improve and save lives through research, education, awareness, and by advocating for human rights and equality in Canada and around the world.
How fast is Egale growing?
Egale employee count has changed by 25% year over year.
What technologies does Egale use?
Egale uses 20 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, Google Fonts, HSTS, PHP.
Who are Egale's competitors?
Egale's main competitors include GS1 Canada, We Animals Media, CNIB, March of Dimes Canada, Fedcap Canada. These companies operate in similar markets and compete for the same customer base.

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How to contact Egale?

What are Egale's key pages?

Export egale.ca Data

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About egale.ca

Egale is Canada’s leading organization for 2SLGBTQI people and issues. We improve and save lives through research, education, awareness, and by advocating for human rights and equality in Canada and around the world.

Company Overview

egale.ca
Website
law_and_government
Industry
#950,757
Global Rank
33.3K
Monthly Visitors
20
Technologies
13+
Employees

egale.ca Key Pages

Contact egale.ca

Technology Stack

egale.ca uses 20 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.

Fonts

Font Awesome, Google Fonts

Security

HSTS

Programming Languages

PHP

CMS

WordPress

CDN

cdnjs

Cloud & Hosting

Cloudflare

Traffic & Audience

33.3K
Monthly Visits
43%
Bounce Rate
1.7
Pages/Visit
0:59
Avg. Duration

egale.ca receives approximately 33.3K monthly visitors and ranks #950,757 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:59 on the site.

The majority of egale.ca's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is egale.ca?
Egale is Canada’s leading organization for 2SLGBTQI people and issues. We improve and save lives through research, education, awareness, and by advocating for human rights and equality in Canada and around the world.
What technologies does egale.ca use?
egale.ca uses 20 technologies including Font Awesome, Google Fonts, HSTS, and 14 more. View the full tech stack analysis above.
How do I contact egale.ca?
You can contact egale.ca through their contact page.
What are egale.ca's social media accounts?
egale.ca is active on youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is egale.ca hiring?
Check egale.ca's careers page for current job openings and opportunities. The company has 13+ known employees.
How popular is egale.ca?
egale.ca receives approximately 33.3K monthly visitors and ranks #950,757 globally.

Related Searches

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This page provides publicly available information about egale.ca. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit egale.ca directly at https://egale.ca.