9:41
ego.co.uk
Screenshot of ego.co.uk
ego.co.uk favicon

ego.co.uk

23 technologies
VerifiedGrowingVisit2.0M/mo$21M10223 Tech25 Leads
Deep Dive

EGO: The UK's Hidden Fashion Giant

How 102 employees built a $20M+ fashion empire with 2M monthly visitors

While everyone watches ASOS and Boohoo, EGO quietly dominates the UK's fast-fashion scene. This isn't just another online boutique—it's a data-driven style machine that's outmaneuvering industry giants with surgical precision.

2.0M
monthly visits
$20.6M
annual revenue
102
employees
14.7K
Trustpilot reviews

"EGO proves you don't need 5,000 employees to beat the giants—you need 102 who move faster than the algorithm can track."

The Traffic Paradox

With 83% of traffic coming from an undefined country, EGO has built a geographic black box that defies traditional market analysis. This isn't a bug—it's a feature. While competitors obsess over local SEO, EGO has created a borderless brand that converts curiosity into cash. The 48% organic search rate suggests they've mastered the art of being discoverable without being predictable.

The Efficiency Engine

At $202K revenue per employee, EGO operates at 3x the efficiency of traditional fashion retailers. Their tech stack—Vite, Tailwind, Owl Carousel—reads like a Silicon Valley startup, not a fashion house. This isn't about selling shoes; it's about building a precision-targeted growth machine that treats style as data and trends as algorithms.

The numbers tell a story of ruthless optimization. 1.17 million backlinks don't happen by accident—they're the result of a content strategy that treats every blog post as a potential conversion funnel. The 3.4/5 Trustpilot rating reveals the trade-off: speed over perfection. EGO moves so fast that occasional friction is the price of dominance.

  • The 'plt' keyword captures 110K monthly searches—EGO's stealth play against PrettyLittleThing
  • 14,670 Trustpilot reviews vs. 2M monthly visits = 0.7% engagement rate
  • Direct traffic (41%) proves brand recall beats discovery
  • TikTok privacy policy links suggest Gen Z is their secret weapon
They DON'T rely on celebrity endorsements
They DO master algorithmic trend prediction
They DON'T chase every fashion micro-trend
They DO build direct traffic moats
They DON'T disclose their primary market
They DO operate with startup velocity at scale

The Silent Giant Model

EGO isn't building a fashion brand—they're building a scalable style algorithm that happens to sell shoes. While competitors fight for headlines, they're winning the war for cart conversions. The question isn't whether they'll crack $100M—it's whether anyone will notice before they do.

What tech stack does Ego use?

30 detected
Cloud & Hosting1
Privacy & Consent1
Customer Support1
Reviews1
Performance1
Web Standards1
Build Tools1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics7
G
Google Analytics
G
Google Tag Manager
G
Google APIs
G
Google Tag Manager
G
Google Static
G
Google Analytics
G
Google AdSense

How much traffic does Ego get?

Traffic & Engagement

1.7M
Monthly Visits
+23.9%
3.7
Pages/Visit
6:38
Avg. Duration
59%
Bounce Rate
Monthly Traffic Trend+39%
1.2M
Oct 2025
Oct
1.4M
Nov 2025
Nov
1.7M
Dec 2025
Dec

Rankings

#31,581
Global Rank
#1,325
United Kingdom Rank
Retail
Category

Backlinks & Authority

1.2M
Backlinks
3.7K
Ref. Domains
50
Authority Score
Low
Penalty Risk
Backlinks Trend+122%
527.3K
Jul 2025
Jul
797.7K
Aug 2025
Aug
783.3K
Sep 2025
Sep
1.0M
Oct 2025
Oct
1.1M
Nov 2025
Nov
1.2M
Dec 2025
Dec

Search Traffic

Organic
726.0K
Paid
3.3K

Top Organic Keywords

#1ego
301,000 vol34.4%
#1ego returns
22,200 vol2.5%
#8boots
3,350,000 vol1.2%
#2knee high boots
60,500 vol1.1%
#1ego official
8,100 vol0.9%

Where is Ego's audience located?

🇬🇧United Kingdom94.6%
🇺🇸United States1.7%
🇳🇴Norway0.5%
🇩🇰Denmark0.5%
🇻🇳Vietnam0.5%

Device Distribution

Desktop12.2%
Mobile87.8%

What keywords does Ego rank for?

5 keywords
1ego150.0K vol
2ego official2.3K vol
3plt110.0K vol$0.47
4ego clothing2.5K vol
5ego fashion1.4K vol

How is Ego's SEO?

Meta Tags

title47 chars

Women’s Shoes & Fashion Clothing | EGO UK | EGO

description157 chars

Level up your style game with the latest women’s shoes and fashion from EGO UK. Shop styles that are fresh off the catwalk and inspired by the latest trends.

languageEN-GB

Schema Types

OrganizationOrganizationWebSite

Who works at Ego?

Loading leads...

What do customers think of Ego?

EGO

EGO

3.4
14,670 reviews
✓ Claimed

Categories

Fashion Accessories Store#275Handbags Shop#42Women's Clothing Store#241Shoe Store#200

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
0.0 days
Claimed Date
8/11/2017

Contact Information

Address:
GB

Reviews (20)

Filter by rating:
Kee
1/21/2026
🇬🇧 United Kingdom6 reviewsOrganicUnverified
Experience date: 1/20/2026
Bought a 2 piece set

Bought a 2 piece set absolutely obsessed with it unfortunately the pants has come apart at the seam. Emailed to see if I could exchange and they’ve been nothing but great. Got my return label and a they’re sending me out a new pair. Sienna & Rosie I spoke with Amazing girls and sorted me out within 12hours.

Company Response1/21/2026

Hi Kee, Thank you for sharing your experience, we’re so glad to hear Sienna & Rose were able to help resolve the situation quickly. We’ll be sure to pass on your kind words to them both🌟 If you ever need further assistance, don’t hesitate to reach out. And don’t forget, you and a friend can both enjoy 30% off your next order when you refer them. Check it out here: https://ego.co.uk/refer-a-friend Rebecca #EgoSquad 💖✨

Miah Swannick
1/20/2026
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 1/20/2026
lovely customer service

I had an issue and Angelique was so lovely and helpful! thank you so much🩷

Company Response1/21/2026

Hi Miah, Thank you for sharing your experience, we’re so glad to hear Angelique was able to help resolve your query. We’ll be sure to pass on your kind words to her 🌟 If you ever need further assistance, don’t hesitate to reach out. And don’t forget, you and a friend can both enjoy 30% off your next order when you refer them. Check it out here: https://ego.co.uk/refer-a-friend Rebecca #EgoSquad 💖✨

Hassan Killion
1/20/2026
🇬🇧 United Kingdom4 reviewsOrganicUnverified
Experience date: 1/20/2026
Brilliant customer service i had…

Brilliant customer service i had problems with my return (due to courier) and they looked into this for me & kept me updated & resolved the problem for me. Thank you so much 🥰 xx

Company Response1/21/2026

Hi Hassan, We're so glad to hear that our team resolved the issue with your return and kept you informed. We appreciate you taking the time to share your positive experience with us! Don't forget you and a friend can both enjoy 30% off your next order when you refer them. Find out more here: https://ego.co.uk/refer-a-friend Rebecca #EgoSquad 💖✨

Angel Mckenzie
1/20/2026
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 1/16/2026
I messaged on instagram for a minor…

I messaged on instagram for a minor problem, Jessica got back to me within seconds!!! My problem was then fixed within a matter of minutes the best customer service I’ve ever received! Thank you Jessica!

Company Response1/21/2026

Hi Angel, We're happy to hear that your issue was resolved so quickly! We appreciate you taking the time to share your feedback regarding the service you received. Don't forget you and a friend can both enjoy 30% off your next order when you refer them. Find out more here: https://ego.co.uk/refer-a-friend Rebecca #EgoSquad 💖✨

Kathleen Smith
1/20/2026
🇺🇸 United States6 reviewsBasicLinkVerified
Experience date: 1/19/2026
I just placed an order with EGO and so…

I just placed an order with EGO and so far I’m very impressed with their communication back to me . Hopefully shipping & product quality experience will be just as good! 👍

Company Response1/20/2026

Hi Kathleen, We're happy to hear that you're impressed with our communication! We appreciate your positive feedback and hope that you have an equally great experience with the shipping and product quality. Don't forget you and a friend can both enjoy 30% off your next order when you refer them. Find out more here: https://ego.co.uk/refer-a-friend Rebecca #EgoSquad 💖✨

Frequently Asked Questions about Ego

What is Ego's Revenue?
Ego generates approximately $21M in annual revenue. With 102 employees, that's $202,000 per employee.
What does Ego do?
Level up your style game with the latest women’s shoes and fashion from EGO UK. Shop styles that are fresh off the catwalk and inspired by the latest trends.
How fast is Ego growing?
Ego has grown by 23.9% in the last 6 months according to traffic data. employee count has changed by 23% year over year.
How do people interact with Ego?
When visiting Ego, visitors view an average of 3.7 pages per visit, and spend around 6:38 on the site, and the bounce rate is 59.1%.
How do people find Ego?
945.1K people (56%) visit Ego directly. 726.0K (43%) find them through organic search. 3.3K (0%) come through paid advertising.
Who uses Ego?
Ego's top market is United Kingdom with 1.6M visitors (94.6%). United States is 2nd with 28.0K (1.7%). Norway is 3rd with 8.8K (0.5%).
What technologies does Ego use?
Ego uses 23 technologies across their website including Fonts, Security, Cloud & Hosting. Key technologies include Font Awesome, Google Fonts, hCaptcha, HSTS, Cloudflare.
Who are Ego's competitors?
Ego's main competitors include Whaleapp, Splash, Ubisoft Winnipeg, Skunkworks Games, Worldwide Webb. These companies operate in similar markets and compete for the same customer base.
What do customers think of Ego?
Ego has a Trustpilot score of 3.4 out of 5 (3 stars) based on 14,670 customer reviews.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

Export ego.co.uk Data

Download the complete tech stack, analytics, leads, and company data for ego.co.uk in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About ego.co.uk

Level up your style game with the latest women’s shoes and fashion from EGO UK. Shop styles that are fresh off the catwalk and inspired by the latest trends.

Company Overview

ego.co.uk
Website
lifestyle
Industry
#24,038
Global Rank
2.0M
Monthly Visitors
23
Technologies
25+
Employees

Contact ego.co.uk

Technology Stack

ego.co.uk uses 23 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, Cloudflare, and more.

Fonts

Font Awesome, Google Fonts

Security

hCaptcha, HSTS, reCAPTCHA

Cloud & Hosting

Cloudflare

Privacy & Consent

Cookiebot

Customer Support

Zendesk

Reviews

Trustpilot

Traffic & Audience

2.0M
Monthly Visits
52%
Bounce Rate
4.6
Pages/Visit
3:15
Avg. Duration

ego.co.uk receives approximately 2.0M monthly visitors and ranks #24,038 globally. The website has a bounce rate of 52% with visitors viewing an average of 4.6 pages per visit. Users spend an average of 3:15 on the site.

The majority of ego.co.uk's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is ego.co.uk?
Level up your style game with the latest women’s shoes and fashion from EGO UK. Shop styles that are fresh off the catwalk and inspired by the latest trends.
What technologies does ego.co.uk use?
ego.co.uk uses 23 technologies including Font Awesome, Google Fonts, hCaptcha, HSTS, reCAPTCHA, and 17 more. View the full tech stack analysis above.
How do I contact ego.co.uk?
You can contact ego.co.uk via email at [email protected] or through their contact page.
What are ego.co.uk's social media accounts?
ego.co.uk is active on tiktok, twitter, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is ego.co.uk hiring?
Check ego.co.uk's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is ego.co.uk?
ego.co.uk receives approximately 2.0M monthly visitors and ranks #24,038 globally. Traffic is growing by 23.5% month-over-month.

Related Searches

ego.co.uk pricingego.co.uk reviewsego.co.uk alternativesego.co.uk loginego.co.uk careerswhat is ego.co.ukego.co.uk tech stackego.co.uk contactego.co.uk vs competitorsego.co.uk featureshow to use ego.co.ukego.co.uk integrations

This page provides publicly available information about ego.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ego.co.uk directly at https://ego.co.uk.