ehplabs.com
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OxyShred's Empire: The EHPlabs Story
How a single product built a $43M supplement empire with a glaring contradiction.
In the saturated $150B global sports nutrition market, EHPlabs didn't just survive; they weaponized a single SKU. OxyShred isn't just a fat burner—it's the engine behind a $43M direct-to-consumer machine that has captured the hearts (and wallets) of Gen Z fitness enthusiasts worldwide.
"They built a global fitness essential on the back of one product, yet their customer satisfaction tells a radically different story."
The Viral Growth Engine
EHPlabs mastered the art of the 'fitness essential.' With 12,700 monthly searches for 'OxyShred' alone, they own the search intent for fat loss. Their strategy is clear: dominate the top of the funnel with a hero product, then upsell protein and aminos to the loyalists. The result? 91,476 monthly visits, with nearly half coming from organic search—proof that their brand equity is built to last, not just bought.
The Gen Z Dilemma
Their social footprint is massive: TikTok, Instagram, YouTube. They speak the language of the modern athlete. However, a deep dive into their traffic sources reveals a critical vulnerability. While they dominate 'direct' (42%) and 'organic' (47%) traffic, they rely heavily on brand recognition. The question isn't whether they can get customers in the door; it's whether their product quality can retain them.
The tech stack is modern—Tailwind CSS, Vite, and a PWA setup suggest a team that moves fast. They aren't bogged down by legacy enterprise software. This agility allows them to iterate on the e-commerce experience quickly, optimizing for conversion on every pixel. But tech can't fix everything.
- Hero SKU Dominance: OxyShred drives the vast majority of revenue and brand recognition.
- Community-First Social: Leveraging Facebook groups and TikTok for authentic user-generated content.
- Aggressive SEO: Ranking for high-volume keywords like 'ehp labs' (7,000/mo) and 'oxyshred' (12,700/mo).
The Revenue vs. Reputation Gap
EHPlabs proves that a viral product can generate millions, but a 1.6-star rating proves that scaling operations is the next mountain to climb.
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http://ehplabs.com/cdn/shop/files/EHPLOGO_1.png?v=1676886180
Meta Tags
Online Sports Supplement Store | The Official Home of OxyShred™ – EHPlabs
Shop EHPlabs online store for leading health & fitness supplements such as OxyShred Thermogenic Fat Burner. Highest quality ingredients & effective science-backed products. Click to explore our full range!
Online Sports Supplement Store | The Official Home of OxyShred™
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EHPlabs
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Reviews (20)
Great customer service and amazing…
Great customer service and amazing products! Black Friday sale deals are so good!
Extremely poor and misleading customer…
Extremely poor and misleading customer service. This is now the second issue I’ve had with EHP Labs( first is + 1.5month delivery!!!), and honestly I’ve never experienced such a minable service. I contacted support because one protein tub was missing from my order. I was explicitly asked by their support whether I wanted a reshipment or a refund. I clearly replied that I wanted a reshipment, as I ordered the products because I need them. Despite this, Juan from customer service processed a refund anyway, completely ignoring my request. I was then told that reshipment was “not possible”, information that was conveniently communicated after the refund had already been done. To make things worse, they blamed their AI assistant for the mistake, which shows a complete lack of human control over customer cases. As a “gesture”, Juan then offered me a 10% discount code, which is frankly insulting given the situation. I didn’t order proteins to get a refund and a 10%! discount code, I ordered them to actually receive the products. This is misleading, unprofessional, and shows zero respect for customers. If reshipment was never an option, it should never have been offered in the first place. I strongly do not recommend this company. There are plenty of better brands with real customer service Terrible Service.
Save your money
Save your money. Oxyshred and the Greens taste absolutely awful, borderline undrinkable. There’s no satisfaction guarantee, and customer support was dismissive rather than helpful. For such an expensive product, the lack of quality control and accountability is unacceptable. Definitely not a brand that stands behind its products.
Very poor customer service
Very poor customer service. My order was placed during a promotion and confirmed multiple times. EHP later canceled and amended the order without notifying me. When I reached out with evidence, I was met with accusations instead of accountability. This experience was frustrating and unprofessional.
No explanation
Ordered $130 of products, waited 1 month, Aust post app said delayed, finally they advised StarTrack returned my order to Ehplabs. Ehp did not advise me nor offer a refund. I emailed them several times, they replied more than a week later with no explanation and will refund. Ehp was happy to keep my money and products and not inform me. Never buying from them again!
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About ehplabs.com
Shop EHPlabs online store for leading health & fitness supplements such as OxyShred Thermogenic Fat Burner. Highest quality ingredients & effective science-backed products. Click to explore our full range!
Company Overview
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Technology Stack
ehplabs.com uses 33 technologies across their website including Google Fonts, hCaptcha, HSTS, cdnjs, unpkg, and more.
Fonts
Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
CDN
cdnjs, unpkg, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Email Marketing
Klaviyo
Advertising
DoubleClick Floodlight, TikTok Pixel, Google Ads, Facebook Pixel
Traffic & Audience
ehplabs.com receives approximately 91.5K monthly visitors and ranks #396,747 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:03 on the site.
The majority of ehplabs.com's traffic comes from undefined, undefined, .
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