elefant.ro
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Elefant.ro: The $29M Romanian E-commerce Paradox
A 129-employee giant with a 1.2/5 Trustpilot score and 500k backlinks
Elefant.ro isn't just another Romanian marketplace—it's a case study in scale versus satisfaction. With 825K monthly visits and $29.3M in revenue, this 129-employee operation dominates locally, yet its 1.2/5 Trustpilot rating tells a story of friction that most e-commerce platforms would never survive.
"They built a fortress of backlinks and brand recognition, but user experience remains their Achilles' heel."
The Traffic Paradox
Elefant.ro commands 825K monthly visits with 53% coming from organic search—a testament to their SEO mastery. Their brand keywords alone ('elefant', 'elefant.ro') generate over 24K monthly searches. Yet, they're losing 40% of traffic to direct visits, suggesting a loyal but frustrated customer base that types the URL directly rather than searching.
The Trust Gap
With a 1.2/5 Trustpilot rating from just 71 reviews, Elefant.ro faces a critical credibility crisis. This isn't just a low score—it's a red flag for investors. The company generates nearly $30M in revenue while actively alienating customers, a strategy that works only in markets with limited competition.
The technology stack reveals a modern, capable platform: jQuery, Swiper, Bootstrap, Ant Design, DaisyUI, Vite, and PWA capabilities. They've invested in lazy loading and use Google Analytics/GTM for tracking. This isn't a legacy system—it's a deliberate choice to prioritize functionality over user sentiment.
- Dominates Romanian e-commerce with 88.4% local traffic share
- Built massive SEO moat with 500K+ backlinks
- Uses modern tech stack (Vite, PWA, Ant Design)
- Revenue-per-employee: $227K (exceptionally high for e-commerce)
- Trustpilot crisis: 1.2/5 rating from 71 reviews
The Romanian E-commerce Playbook
Elefant.ro proves that in markets with weak competition, you can scale to $30M while actively disliking your customers. For founders, this is a masterclass in building defensive moats. For investors, it's a warning: revenue quality matters.
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Carte straina Skin Black Friday de iarna 2026 | Elefant.ro
Descopera Carte straina Skin Black Friday de iarna 2026 pe Elefant.ro ✅ La noi gasesti cele mai bune oferte pentru o gama variata de categorii de produse
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elefant.ro
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Reviews (20)
I also ordered 2 books
I also ordered 2 books. I received one and no info on the second book. I emailed them, got the template where they are apologising and basically saying that they will order my book from some place else and I will receive it the following week. It is Thursday of that week and there is no book.
I returned 2 products( cca200 RON)
I returned 2 products( cca200 RON), money I did'nt receive back. No one answers the email, I filled out forms and return requests 5 times, to which I received automatic responses with a ticket number. And that's it! I will have to complain to the OPC, a lot of wasted time! I returned the products because they were not as described!
Ordered a perfume when it was on sale
Ordered a perfume when it was on sale, just to get a mail TWO DAYS LATER to tell me the product is no longer in stock, because in was a 97% disscount which was odd from the start and now i know why, they most certainly realised they have made a mistake and wont sell it with the discount. And on top of that the delivery time estimated was somewhere in the middle of November.
Zero stars actually
Zero stars actually. I ordered a book in june, with estimated delivery in july. Order never received. At the end of july they assure me that i will receive the book next week (first week of august). The book never came..and received the money back without even telling me. I do not recommend elefant.ro
Really bad experience
Really bad experience Bought a book, estimated delivery, over a month. How's this still possible dunno. Fine I'll get it later. 2 weeks past the deadline limit no info, no contact no update, no nothing. Wrote to them and received the standard template bullshit with late orders due to high demand. Asked for my money back and they announce me that they're gonna refund me on the amount of the RECENTLY DISCOUNTED book and not the actual price that I paid. Save your time and money and avoid them all toghether
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About elefant.ro
Descopera Carte straina Skin Black Friday de iarna 2026 pe Elefant.ro ✅ La noi gasesti cele mai bune oferte pentru o gama variata de categorii de produse
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Technology Stack
elefant.ro uses 17 technologies across their website including HSTS, Ghost, jsDelivr, and more.
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Traffic & Audience
elefant.ro receives approximately 825.2K monthly visitors and ranks #54,267 globally. The website has a bounce rate of 40% with visitors viewing an average of 4.6 pages per visit. Users spend an average of 2:47 on the site.
The majority of elefant.ro's traffic comes from undefined, undefined, .
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This page provides publicly available information about elefant.ro. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit elefant.ro directly at https://elefant.ro.