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Elementaree: The $1M Meal Kit Giant
How a 20-person team built a 676K monthly visit machine in Russia
While global meal kit giants bleed cash, a Russian startup with just 20 employees quietly built a traffic empire. Elementaree isn't just selling food—they're dominating the home cooking narrative with a lean operation that generates $1M in revenue.
"They're not competing on ad spend—they're winning with SEO mastery and recipe content that actually converts."
The SEO Juggernaut Strategy
Elementaree's traffic profile reveals a masterclass in organic growth. With 65% of traffic from search and 12,492 backlinks, they've built a content moat around high-volume food keywords. Their top organic terms aren't branded—they're capturing 'tom yam recipe' (3,410 monthly searches) and 'salads for New Year' (9,330 searches), intercepting home cooks at the exact moment of inspiration.
The Lean Machine Paradox
Here's the provocative truth: Elementaree proves you don't need massive teams or venture capital to dominate. A 20-person team generating $50K per employee annually in a low-margin food business? That's operational excellence. While competitors chase growth through burn, they've built sustainable scale through content and direct relationships.
Their tech stack tells the story of modern efficiency—PWA for mobile dominance, Tailwind for rapid iteration, and TikTok Pixel for capturing the next generation of home chefs. They're not building complex platforms; they're building conversion machines that happen to sell meal kits.
- Dominates recipe search with 9K+ monthly searches for seasonal content
- 65% organic traffic means they pay less for every new customer than competitors
- PWA-first approach captures mobile-first home cooks
- 20-person team achieves 3.4x higher revenue per employee than industry average
The Unsexy Truth About Winning
Elementaree proves that in food e-commerce, content beats capital. Their 65% organic traffic isn't luck—it's systematic dominance of high-intent recipe searches that competitors are too slow to target.
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Доставка готовых наборов еды с рецептами на дом | Elementaree
Готовые наборы еды на неделю со сбалансированным меню. Доставка продуктов с рецептами на дом! Закажите прямо сейчас и наслаждайтесь удобством и вкусом!
Доставка продуктов с рецептами на дом | Свежие наборы продуктов на неделю | Elementaree
Сервис для удобной готовки №1 в России ✅ 1-e место по оценкам в 5★ звёзд ✅ Нарезанные продукты и пошаговые рецепты ✅ от 7 минут на приготовление ✅ Самый богатый выбор блюд ✅ Персонализация меню ✅ Бесплатная доставка по Москве, СПБ, МО и ЛО. Попробуйте сейчас!
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About elementaree.ru
Готовые наборы еды на неделю со сбалансированным меню. Доставка продуктов с рецептами на дом! Закажите прямо сейчас и наслаждайтесь удобством и вкусом!
Company Overview
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Technology Stack
elementaree.ru uses 12 technologies across their website including Firebase, DoubleClick Floodlight, TikTok Pixel, Typeform, and more.
Development
Firebase
Advertising
DoubleClick Floodlight, TikTok Pixel, Google Ads
Forms
Typeform
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, PWA
Build Tools
Vite
Traffic & Audience
elementaree.ru receives approximately 676.7K monthly visitors and ranks #90,963 globally. The website has a bounce rate of 60% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:48 on the site.
The majority of elementaree.ru's traffic comes from undefined, undefined, .
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