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eletive.com
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eletive.com

18 technologies
VerifiedVisit51.4K/mo$19M9218 Tech25 Leads
Deep Dive

Eletive: The People Success Platform

Building a workplace where people thrive through engagement and performance

In a crowded HR tech landscape, Eletive isn't just tracking surveys; it's engineering a platform for self-leadership. With 92 employees and $18.5M in revenue, they're betting that the future of work isn't about managing people—it's about empowering them.

$18.5M
Annual Revenue
92
Employees
51K
Monthly Visits
40%
Direct Traffic

"Eletive isn't selling HR software; they're selling a culture of self-leadership. The high direct traffic suggests a sticky, high-intent user base."

The Silent Growth Engine

Despite a modest 51K monthly visits, Eletive commands a 40% direct traffic share—significantly higher than the industry average. This isn't accidental traffic; it's evidence of a platform users return to daily. With a global rank hovering near #600K, they dominate a specific niche rather than chasing mass-market volume.

The SEO Strategy: Long-Tail Dominance

Eletive's keyword strategy reveals a sophisticated approach. They rank for hyper-specific terms like 'tol i have a bright future in my performance review' (190 volume) and '360 feedback template ui' (190 volume). This indicates they capture users at the exact moment of need, bypassing broad competition for high-intent, low-volume searches.

The leadership team is a blend of technical and commercial prowess. CEO Marcus Wennmo leads alongside CTO Maria Hall and CRO Anders Holmberg—a trifecta that balances product stability with aggressive revenue growth. Their social presence across LinkedIn, Twitter, and Instagram suggests a brand that understands B2B marketing in the modern era.

  • Revenue-per-employee ratio of ~$200K is healthy for a SaaS company of this size
  • Tech stack prioritizes speed and PWA capabilities (Bootstrap, Lazy Loading)
  • Trustpilot rating of 3.7/5 indicates room for brand trust expansion
  • Backlink profile of 6.5K suggests active but conservative link-building
They DON'T chase mass-market traffic (Global Rank #606K)
They DO focus on high-intent, long-tail keywords
They DON'T rely on viral content for visibility
They DO maintain a strong direct traffic base
They DON'T appear to be VC-funded (N/A funding status)
They DO have a clear product-market fit with 92 employees

The Verdict: A Profitable Niche Player

Eletive proves that in HR tech, depth of engagement beats breadth of reach. Their model suggests sustainable growth over viral spikes.

What tech stack does Eletive use?

27 detected
Authentication1
Security1
Privacy & Consent1
Advertising1
Web Standards2
CSS Frameworks1
Frontend Frameworks1
Tracking & Analytics9
G
Google Tag Manager
M
Microsoft Clarity
M
Microsoft Ads (Bing)
G
Google APIs
G
Google Tag Manager
G
Google Static
B
Bing
G
Google Analytics
M
Microsoft Clarity

How much traffic does Eletive get?

Traffic & Engagement

23.4K
Monthly Visits
-70.5%
4.4
Pages/Visit
10:25
Avg. Duration
56%
Bounce Rate
Monthly Traffic Trend-67%
70.9K
Oct 2025
Oct
79.3K
Nov 2025
Nov
23.4K
Dec 2025
Dec

Rankings

#925,114
Global Rank
#41,072
Sweden Rank
Computer Software and Development
Category

Backlinks & Authority

6.6K
Backlinks
695
Ref. Domains
33
Authority Score
Low
Penalty Risk
Backlinks Trend+1%
6.5K
Jul 2025
Jul
6.4K
Aug 2025
Aug
6.1K
Sep 2025
Sep
6.1K
Oct 2025
Oct
6.2K
Nov 2025
Nov
6.6K
Dec 2025
Dec

Search Traffic

Organic
7.4K
Paid
457

Top Organic Keywords

#1eletive
1,600 vol58.9%
#1eletiv
140 vol5.1%
#6&frankly
880 vol2.0%
#8likert skal
880 vol1.2%
#6exempel på feedback till kollega
1,000 vol1.1%

Where is Eletive's audience located?

🇸🇪Sweden23.9%
🇳🇱Netherlands20.1%
🇫🇮Finland11.1%
🇮🇹Italy11.1%
🇩🇪Germany7.9%

Who competes with Eletive?

Device Distribution

Desktop80.5%
Mobile19.5%

What keywords does Eletive rank for?

5 keywords
1eletive1.5K vol$5.86
2tol i have a bright future in my performance review190 vol
3360 feedback template ui190 vol
4grow coaching model660 vol$1.65
5sondage collaboratif en ligne150 vol

How is Eletive's SEO?

Open Graph Image

OG Image preview
og:image

https://eletive.com/images/seo/main-share-image.jpg

Meta Tags

title47 chars

Eletive | The People Success Platform | Eletive

description147 chars

Build a workplace where people thrive. Help your people succeed and build a culture of employee engagement, high performance, and self-leadership.

og:title

Eletive | The People Success Platform

languageEN

H1 Tags

h1Build a workplace where people thrive

Who works at Eletive?

Loading leads...

What do customers think of Eletive?

eletive.com

eletive.com

3.7
1 reviews
✓ Claimed

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
3/2/2021

Contact Information

Address:
SE

Reviews (1)

Filter by rating:
Claudio PiresVerified
12/19/2025
🇧🇷 Brazil37 reviewsOrganicUnverified
Experience date: 12/11/2025
This is a company you can trust

I had a problem with this company but they did fixed the issue and all seens good

Frequently Asked Questions about Eletive

What is Eletive's Revenue?
Eletive generates approximately $19M in annual revenue. With 92 employees, that's $201,000 per employee.
What does Eletive do?
Build a workplace where people thrive. Help your people succeed and build a culture of employee engagement, high performance, and self-leadership.
How fast is Eletive growing?
Eletive has declined by 70.5% in the last 6 months according to traffic data. employee count has changed by 0% year over year.
How do people interact with Eletive?
When visiting Eletive, visitors view an average of 4.4 pages per visit, and spend around 10:25 on the site, and the bounce rate is 56.3%.
How do people find Eletive?
15.5K people (66%) visit Eletive directly. 7.4K (32%) find them through organic search. 457 (2%) come through paid advertising.
Who uses Eletive?
Eletive's top market is Sweden with 5.6K visitors (23.9%). Netherlands is 2nd with 4.7K (20.1%). Finland is 3rd with 2.6K (11.1%).
What technologies does Eletive use?
Eletive uses 18 technologies across their website including Fonts, Authentication, Security. Key technologies include Google Fonts, Okta, HSTS.
Who are Eletive's competitors?
Eletive's main competitors include BBi Communication, SolidX AB (publ), eeeDays, Eletive, Arcus Utbildning and Jobbfᅢテᅡᄊrmedling. These companies operate in similar markets and compete for the same customer base.
What do customers think of Eletive?
Eletive has a Trustpilot score of 3.7 out of 5 (3 stars) based on 1 customer reviews.

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About eletive.com

Build a workplace where people thrive. Help your people succeed and build a culture of employee engagement, high performance, and self-leadership.

Company Overview

eletive.com
Website
computers_electronics_and_technology
Industry
#606,793
Global Rank
51.4K
Monthly Visitors
18
Technologies
25+
Employees

Technology Stack

eletive.com uses 18 technologies across their website including Google Fonts, Okta, HSTS, and more.

Fonts

Google Fonts

Authentication

Okta

Security

HSTS

CMS

Storyblok

Cloud & Hosting

Amazon S3, Amazon Web Services, AWS CloudFront

Privacy & Consent

CookieYes

Traffic & Audience

51.4K
Monthly Visits
48%
Bounce Rate
2.3
Pages/Visit
0:31
Avg. Duration

eletive.com receives approximately 51.4K monthly visitors and ranks #606,793 globally. The website has a bounce rate of 48% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:31 on the site.

The majority of eletive.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is eletive.com?
Build a workplace where people thrive. Help your people succeed and build a culture of employee engagement, high performance, and self-leadership.
How much does eletive.com cost?
You can view eletive.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does eletive.com use?
eletive.com uses 18 technologies including Google Fonts, Okta, and 12 more. View the full tech stack analysis above.
How do I contact eletive.com?
You can contact eletive.com via email at [email protected] or through their contact page.
What are eletive.com's social media accounts?
eletive.com is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is eletive.com hiring?
Check eletive.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is eletive.com?
eletive.com receives approximately 51.4K monthly visitors and ranks #606,793 globally.

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This page provides publicly available information about eletive.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit eletive.com directly at https://eletive.com.