elude.co
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Elude.co: The Anti-Search Flight Hunter
How a tiny 18-person team is using AI to kill the flight search box
While Expedia burns billions in ad spend fighting for your search queries, Elude.co is quietly building a bot that does the searching for you. This isn't another travel site—it's a precision strike against the entire flight search paradigm.
"They're not competing on search results. They're eliminating the need to search entirely."
The Passive Traveler
Elude's core insight is brutal in its simplicity: nobody wants to search for flights. They want the deals to find them. By focusing on the 'set and forget' traveler, they're capturing a market segment that traditional OTAs fundamentally misunderstand. The 18-person team isn't building a better search engine—they're building a search engine killer.
Revenue Efficiency
At $2.7M revenue with just 18 employees, Elude is generating ~$150K per employee. This is the kind of capital efficiency that makes investors drool. While they don't disclose their business model, the structure suggests a subscription or affiliate play—likely charging users for premium deal alerts rather than taking traditional commissions.
The tech stack reveals their strategy: PWA architecture for instant deployment, Swiper for mobile-first UX, and heavy investment in analytics (Google Analytics, Datadog RUM, multiple pixels). They're not just tracking clicks—they're tracking intent, behavior, and conversion patterns to refine their deal-finding algorithms.
- Anti-search positioning: They market on the pain of searching, not the joy of finding
- Micro-team leverage: 18 people doing what required hundreds at legacy players
- Social-first distribution: Active on TikTok, Instagram, YouTube—where travel dreams are made
- Community moat: Facebook group suggests they're building a tribe, not just a tool
The Silent Assassin
Elude doesn't need to win the search war. They're building a world where search doesn't exist.
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Open Graph Image
https://going-cms-strapi.s3.amazonaws.com/opengraph_jpg_c9698eb9d6.jpeg
Meta Tags
Going™ | Flight Alerts, Mistake Fares & Cheap Tickets
Join Going flights for unbeatable flight deals. Download the Going app and save big with our curated flight subscription.
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About elude.co
Join Going flights for unbeatable flight deals. Download the Going app and save big with our curated flight subscription.
Company Overview
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Technology Stack
elude.co uses 26 technologies across their website including Sentry, Strapi, Webflow, Amazon S3, AWS CloudFront, and more.
Error Tracking
Sentry
CMS
Strapi, Webflow
Cloud & Hosting
Amazon S3, AWS CloudFront, Cloudflare
Privacy & Consent
Cookiebot
Marketing Automation
Braze
Advertising
Microsoft Ads, Pinterest Tag, LinkedIn Insight Tag, TikTok Pixel +1 more
Traffic & Audience
elude.co receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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