In a market saturated with consumer apps and VC-backed edtech, English3 is playing a different game entirely. They've built a $2M revenue business on a 20-person team by serving institutional clients—universities and enterprises—while their traffic data reveals a fascinating, almost accidental, user behavior pattern.

"Their biggest traffic driver isn't their brand—it's 'homebase login,' revealing a massive, untapped user acquisition channel they're likely not even fully leveraging."

The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Tailwind CSS indicate a focus on functionality over flashy frontend frameworks. They're not building for viral growth—they're building for reliability. The absence of structured data and limited social presence confirms this is a B2B-first operation where client relationships matter more than public buzz.

• Enterprise-first model: 20-person team generating $2M revenue = $100K/employee efficiency
• Traffic anomaly: 'Homebase login' keywords suggest a hidden partnership or white-label revenue stream
• Direct traffic dominance: 49% direct traffic indicates strong client retention and repeat usage
• Niche positioning: Avoids direct competition with Duolingo/Busuu by focusing on institutional assessments