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Entain: The $6.2B Gambling Giant
A deep dive into the global sports betting powerhouse behind 21,734 employees
Entain isn't just another gambling company—it's a $6.2 billion behemoth with 21,734 employees that operates in 30+ jurisdictions. But with a Trustpilot rating of 1.6/5, the reality behind the revenue numbers tells a complex story of scale versus satisfaction.
"Entain's 50% direct traffic shows they're not just chasing SEO—they've built a brand that users actively seek out."
The Growth Engine
With 36% organic search traffic and 166,831 monthly visits, Entain's digital footprint is substantial. The top keyword 'entain' alone drives 13,150 monthly searches—proving brand recognition is their strongest asset. Yet their global rank of #201,795 suggests they're still a niche player compared to gaming giants like DraftKings or FanDuel.
The Human Capital Reality
21,734 employees generating $6.2B in revenue means approximately $286K revenue per employee—a solid metric for a service-heavy industry. But the leadership team tells a story of transition: Stella David as Interim CEO, Rob Wood as CFO/Deputy CEO, and a rotating door of executives suggests strategic uncertainty at the top.
The tech stack reveals a modern but conservative approach: Tailwind CSS, Bootstrap, and PWA capabilities show they're investing in frontend performance. Yet the absence of cutting-edge frameworks suggests a company prioritizing stability over innovation—a risky move in the fast-moving gambling tech space.
- 50% direct traffic indicates strong brand loyalty despite low Trustpilot scores
- 923,391 backlinks show aggressive SEO investment over years
- 1.6/5 Trustpilot rating reveals user experience gaps that revenue numbers hide
- Top 5 keywords are all brand-related, not product-focused—suggesting weak category leadership
The Scale vs. Satisfaction Paradox
Entain proves you can build a $6B business with mediocre customer ratings—but can they sustain it?
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5 keywordsHow is Entaingroup's SEO?
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Entain
It's your game.
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Reviews (20)
Entain have made cutbacks on all thir…
Entain have made cutbacks on all thir gambling sites, their promotions are awful. When each of their sites were owned by individual companies the promotions were excellent and it looks like as they are taking loses lately its becoming harder to have any hope of making anything back from this company
Scumbags - Entain
Scumbags. They have a monopoly in NZ due to a disgraceful government decision which gave them the sole rights to running betting in NZ. Have voided my winning bets (only $2,476 NZD) blaming human/system error whilst I know they have honored and paid out on other bets placed on the market at the advertised prices and at the same time.
Real bad company all there sister sites…
Real bad company all there sister sites are fixed to the point of no return do not play for money on any entain poker you have been warned it’s all about just playing there freerolls for abit of time killer nothing more
Have you seen the bribery news coming…
Have you seen the bribery news coming out of a certain country? The situation of this company is truly disgraceful! What they took from us, they’ve handed out as shares to their departing CEOs! Stay away from this company and their games. Soon you’ll see all the news in the press!
Refund Agreed – Still No Payment Weeks Later
On 24 July 2025, Coral/Entain concluded my complaint and confirmed they would refund me £1,412.64. I provided all requested documents on 29 July and have re-sent them several times. It is now past the 8-week UKGC deadline and they still haven’t paid or given a valid reason. I have escalated this to the Sheriff Court (Scotland) and will pursue full enforcement, interest, and compensation for the stress and financial harm caused. Repeated promises to “escalate” have gone nowhere. Coral have shown zero urgency despite admitting fault. Consumers beware — if they can delay paying even after agreeing a refund, imagine how they’ll treat you.
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About entaingroup.com
It's your game.
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Technology Stack
entaingroup.com uses 6 technologies across their website including Vimeo, Google Tag Manager, PWA, and more.
Video
Vimeo
Analytics & Marketing
Google Tag Manager
Web Standards
PWA
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Swiper
Traffic & Audience
entaingroup.com receives approximately 166.8K monthly visitors and ranks #201,795 globally. The website has a bounce rate of 44% with visitors viewing an average of 4.3 pages per visit. Users spend an average of 2:12 on the site.
The majority of entaingroup.com's traffic comes from undefined, undefined, .
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