With just 89 employees generating $12.9M in revenue, ER2 achieves a remarkable $144k revenue per employee. This isn't a sprawling tech giant; it's a lean, specialized operation. The traffic data reveals a highly localized, intent-driven user base, with 'e-waste mesa' being a top keyword, suggesting a strong regional stronghold in Arizona that they are likely scaling nationally.

The traffic split is telling: 48% direct traffic indicates a brand that has built a loyal, returning client base who don't need to search for them—they already know them. The 28% organic search suggests they are capturing specific, high-intent queries like 'IT Asset Management Solutions' and 'e-waste mesa,' rather than competing for broad, high-volume terms.