tray.com
Get leads like Tray — and thousands more
Build targeted lists by tech stack, traffic, and more
The Enterprise POS That Lets You Keep Your Hardware
Tray's $15M revenue proves that breaking free from legacy POS is worth the fight.
In an industry dominated by legacy giants who force hardware lock-ins, TRAY is playing a different game: it's betting that multi-unit operators don't want to rip and replace their expensive equipment—they just want software that actually works. With 106 employees and $15.4M in revenue, they're quietly building the escape hatch for enterprise restaurants.
"TRAY isn't selling you new hardware; they're selling you freedom from the old hardware you're already stuck with."
The Enterprise Rebellion
Multi-unit restaurant operators are trapped in a brutal cycle: legacy POS providers charge exorbitant fees for hardware upgrades that offer marginal improvements. TRAY flips this model entirely. By keeping existing hardware, they remove the biggest barrier to entry—capital expenditure on terminals, printers, and scanners. This isn't just a cost-saving measure; it's a strategic wedge into the enterprise market where replacing 50+ locations' hardware simultaneously is a logistical nightmare.
The Traffic Paradox
Here's the telling data point: 76% of TRAY's traffic is direct, not organic. This signals a mature, word-of-mouth-driven sales cycle typical of enterprise B2B, not a startup relying on SEO. With only 16% coming from organic search, they're not chasing the 'cheap POS' crowd. The keyword data confirms this—top searches include 'tray pos cost' and 'tray pos system,' indicating serious buyers in the evaluation phase, not casual browsers.
The leadership team composition reveals their enterprise focus. With seasoned operators like Mark Ihlenburg (Director of Operations) and William Stowers (US Director of Engineering), TRAY is built by people who understand restaurant logistics, not just SaaS metrics. This operational DNA is critical when selling to multi-unit operators who need systems that work across diverse locations, from high-volume urban spots to suburban franchises.
- Hardware independence as a core value proposition
- Enterprise-focused traffic patterns (76% direct)
- Operational leadership with restaurant industry experience
- Targeting multi-unit operators, not single-location businesses
The Silent Enterprise Giant
While competitors chase market share through SEO, TRAY is building a moat through operational excellence and hardware agnosticism. Their $15M revenue and 76% direct traffic suggest they're not just surviving—they're winning the enterprise one restaurant chain at a time.
What tech stack does Tray use?
How much traffic does Tray get?
Traffic & Engagement
Traffic Sources
Where is Tray's audience located?
What keywords does Tray rank for?
5 keywordsHow is Tray's SEO?
Open Graph Image
https://tray.com/wp-content/uploads/2023/12/TRAY-Logo_red_w-border_white-background-1.jpg
Meta Tags
Enterprise POS Solutions for Any Hardware Equipment | TRAY
Keep your existing hardware! TRAY is an Enterprise POS System that delivers full independence to multi-unit restaurant operators, removing system inefficiencies. Schedule a demo now!
H1 Tags
Schema Types
What is Tray's revenue?
Who works at Tray?
Loading leads...
What do customers think of Tray?
Tray
Categories
Activity & Engagement
Contact Information
Reviews (0)
No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.
Frequently Asked Questions about Tray
What is Tray's Revenue?
What does Tray do?
How fast is Tray growing?
What technologies does Tray use?
Who are Tray's competitors?
What do customers think of Tray?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Tray?
Contact Information
Export tray.com Data
Download the complete tech stack, analytics, leads, and company data for tray.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About tray.com
Keep your existing hardware! TRAY is an Enterprise POS System that delivers full independence to multi-unit restaurant operators, removing system inefficiencies. Schedule a demo now!
Company Overview
tray.com Social Media
Contact tray.com
Email Addresses
Phone Numbers
Technology Stack
tray.com uses 21 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, reCAPTCHA, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Amazon S3, Amazon Web Services
Traffic & Audience
tray.com receives approximately 144.4K monthly visitors and ranks #215,411 globally. The website has a bounce rate of 18% with visitors viewing an average of 6.8 pages per visit. Users spend an average of 5:00 on the site.
The majority of tray.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is tray.com?
What technologies does tray.com use?
How do I contact tray.com?
What are tray.com's social media accounts?
Is tray.com hiring?
How popular is tray.com?
Related Searches
This page provides publicly available information about tray.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tray.com directly at https://tray.com.