eroad.com
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EROAD: The Unsung Fleet Titan
High revenue, low traffic. Why this B2B giant flies under the radar.
In a world obsessed with SaaS consumer apps, EROAD quietly manages over $66M in revenue with a platform that powers the physical backbone of commerce. They aren't chasing viral trends; they're tracking every mile, every gallon, and every safety violation in real-time.
"They own the New Zealand market, but their global expansion is where the real story lies."
The Product-Market Fit Paradox
With 72% direct traffic, EROAD doesn't need to fight for SEO keywords. Their users aren't browsing; they're logging in. This indicates a sticky, essential product. The 24% organic traffic is mostly branded searches like 'eroad careers'—a sign of a mature, stable employer, not a growth-stage startup scrambling for visibility.
The Trans-Tasman Bridge
The data reveals a staggering 90.8% traffic share from 'undefined' (likely New Zealand/Australia). EROAD isn't just a software vendor; they are infrastructure. While competitors fight for scraps in saturated US markets, EROAD has established a fortress in the Pacific, leveraging regulatory tailwinds (mandatory electronic distance monitoring) to build a cash-generating machine.
The Trustpilot score of 1.7/5 is a classic B2B enterprise signal. Fleet managers don't review software on public forums unless they are furious. This low score likely reflects the friction of hardware installation and compliance reporting—pain points inherent to physical fleet management, not necessarily software failures. For investors, this is noise; for operators, it's the cost of doing business.
- Tech Stack: Modern but pragmatic (Vite, Tailwind, jQuery legacy), suggesting a focus on functionality over bleeding-edge trends.
- Search Anomalies: Ranking for 'book it' (17k volume) suggests accidental SEO dominance or a feature name collision.
- Leadership: A robust C-suite including a Chief Sustainability Officer, positioning them for the ESG-heavy logistics future.
The Silent Giant
EROAD proves you don't need hype when you have revenue and regulatory moats.
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https://www.eroad.com/wp-content/uploads/2019/03/newsroom_eroad.jpg
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EROAD USA | Fleet Performance Management
Improve outcomes, reduce costs, and encourage safer journeys with the leading fleet performance management platform. Outmaneuver your competition with a partner who delivers actionable insights.
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EROAD
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Reviews (20)
Great service.
Great service.
Eroad has maintained outstanding…
Eroad has maintained outstanding reliability, technical support and continuous upgrades to meet the needs of the customer.
Love the service use it daily
Love the service use it daily
Just over all happy
Just over all happy! The EROAD Team is a success!
EROAD is awesome
EROAD is awesome. And is definitely worth the money. There support staff are amazing, heather is awesome at fixing problems if she can't figure it out, she will call you right back with a answer.
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About eroad.com
Improve outcomes, reduce costs, and encourage safer journeys with the leading fleet performance management platform. Outmaneuver your competition with a partner who delivers actionable insights.
Company Overview
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Technology Stack
eroad.com uses 20 technologies across their website including Font Awesome, PHP, Contentful, WordPress, and more.
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Font Awesome
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PHP
CMS
Contentful, WordPress
Cloud & Hosting
Cloudflare
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CookieYes
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DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag
Traffic & Audience
eroad.com receives approximately 161.2K monthly visitors and ranks #208,328 globally. The website has a bounce rate of 26% with visitors viewing an average of 9.5 pages per visit. Users spend an average of 7:05 on the site.
The majority of eroad.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about eroad.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit eroad.com directly at https://eroad.com.