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The Micro-Consultancy Playbook
How 4 people built a $300k niche in Microsoft Dynamics 365
In a market dominated by global SIs and Big 4 consultancies, erpwerx.com.au is playing a different game entirely. They aren't chasing enterprise logos or VC funding; they are building a high-margin, hyper-specialized niche around Microsoft Dynamics 365 Business Central. This is a masterclass in bootstrapped focus.
"They aren't selling software; they are selling the elimination of implementation risk."
The Narrow Wedge
erpwerx doesn't try to be everything to everyone. Their strategy is a classic 'narrow wedge'—dominating a specific slice of the ERP market. By focusing exclusively on Microsoft Dynamics 365 Business Central, they avoid the feature bloat and complexity of generalist competitors. The data shows a laser focus on long-tail technical queries, proving they are targeting the 'doers'—the CFOs and Operations Managers who actually feel the pain of inventory and bin management.
The Local Moat
While competitors scale globally, erpwerx leans into the Australian market. Their value proposition—'local support'—is a direct counter-attack to offshore delivery models. In the ERP world, where post-implementation support is critical, proximity is a premium product. They are trading scale for trust, a move that likely results in higher retention and word-of-mouth referrals in a tight-knit business community.
- **Fixed-Price Projects:** Eliminates the 'runaway budget' fear that plagues ERP implementations.
- **Micro-Team Structure:** 4 employees suggests a flat hierarchy and direct access to senior expertise.
- **Tech Stack Simplicity:** Using jQuery and Bootstrap indicates a focus on functionality over flashy frontend frameworks—money goes into expertise, not vanity.
The financials tell a clear story. With $300k in revenue and 4 employees, the revenue-per-head is approximately $75k. While this might seem low for tech consulting, it’s likely the early-stage baseline or a conservative estimate. For a bootstrapped consultancy, this represents a sustainable, profitable operation without the pressure of external investors demanding unrealistic growth. It’s a lifestyle business with enterprise potential.
Profitability Over Pageviews
erpwerx.com.au proves you don't need traffic to build a valuable business—just the right clients.
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Microsoft Dynamics 365 Business Central Partner in Australia
Looking for a Microsoft Dynamics 365 Business Central partner in Australia? We offer local support and fixed-price projects.
Longest Service Parter for Microsoft Dynamics 365 Business Central in Australia
Unlock the power of Microsoft Dynamics 365 Business Central with Australia’s most trusted partner. Streamline and grow your business.
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About erpwerx.com.au
Looking for a Microsoft Dynamics 365 Business Central partner in Australia? We offer local support and fixed-price projects.
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Technology Stack
erpwerx.com.au uses 15 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Advertising
DoubleClick Floodlight, Google Ads
E-commerce & Payments
WooCommerce
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
erpwerx.com.au receives approximately 1.4K monthly visitors and ranks #12,435,873 globally. The website has a bounce rate of 31% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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