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Esper: The Android-First Edge Command Center
Why this $66M MDM is betting big on dedicated devices over BYOD chaos
While Apple's MDM dominates the corporate phone world, Esper quietly built a $66M revenue engine managing the silent army of Android devices running retail kiosks, hospital tablets, and warehouse scanners. They're not competing for your iPhone—they're owning the edge.
"Esper isn't just managing devices—they're orchestrating fleets where a single Android tablet controls a $2M industrial machine."
The Dedicated Device Bet
Esper's entire thesis rejects BYOD (Bring Your Own Device) chaos. Their platform is engineered for dedicated devices—kiosks, point-of-sale systems, medical equipment—where one device equals one function. This isn't about securing employee smartphones; it's about ensuring a delivery driver's tablet never crashes during a $50,000 logistics run. Their 'blueprints' feature lets enterprises clone entire device configurations across thousands of units, turning deployment from weeks to hours.
The Android Debug Bridge Obsession
Here's the telling data: 'android debug bridge' and 'adb download' are Esper's top organic keywords, generating over 42,000 monthly searches combined. This reveals their core user—developers and IT engineers who need low-level Android control. Esper isn't just a UI wrapper; they're the enterprise-grade layer on top of ADB, turning raw command-line power into scalable fleet management. They're winning the search war for Android's deepest technical plumbing.
With 160,590 monthly visits and a global rank of #281,600, Esper's traffic footprint looks modest—until you realize their 35% direct traffic indicates strong brand recall among enterprise buyers. Their social presence (@esperdev across Twitter, LinkedIn, YouTube) is developer-centric, not flashy. This is a product-led growth motion: engineers discover them through technical searches, build proofs-of-concept, then escalate to enterprise contracts.
- Cross-platform MDM for Android, iOS, Linux, and Windows—though Android is clearly the crown jewel
- Proactive automation: Esper's 'blueprints' and 'provisioning' features eliminate manual device setup
- Enterprise-scale: From 10 devices to 10,000, their architecture doesn't break
- Purpose-built for dedicated devices, not just another MDM for corporate laptops
Esper is the invisible infrastructure behind the edge
While others fight for corporate iPhones, they're quietly managing the devices that actually run the physical world—from warehouse robots to hospital infusion pumps. Their $66M revenue proves the dedicated device market is massive and underserved.
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Esper is Enterprise-Scale Edge Device Management
Esper offers enterprise-scale device management for cross-platform edge fleets. Offering proactive, automated MDM solutions for Android, iOS, Linux, and Windows devices.
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If I could give zero stars I would
Back in 2020-2022 they offered a plan and called it "Free Forever for up to 100 devices" and our church signed up. As far as the service it had some bugs but worked okay and they eventually worked out the bugs. The problem is that just recently we went to log into our account only to find an "Access Denied" message. Suddenly and without notice or warning we were locked out of our account. I contacted their support and they referred me to their "Sales" department. The person emailed back and had informed me that our account was "Suspended due to non-payment". I informed him that our account was NOT suspended due to non-payment and that we had a free account and I had specifically remembered the wording "Free Forever" so I went on the wayback machine and pulled up a copy of their website as it existed back in 2020 clearly indicating it was free forever for up to 100 devices. I sent a screenshot of this website to the person and indicated that we were on a free forever plan and we respectfully requested that they reinstate our access since we had some devices we needed to make some changes to. He responded stating that they "couldn't" reinstate our access as the platform now requires all accounts to be on a paid subscription plan. Ultimately they refused to reinstate access to our "free forever" account and now I have about 5 tablets that are locked down that I'm going to have to figure out how to reprovision because we can't make any changes without paying them for an account. After how they treated us there is no way we would ever pay them for any of their services. Beware - they lie to you and reneg on their promises.. stay away!
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About esper.io
Esper offers enterprise-scale device management for cross-platform edge fleets. Offering proactive, automated MDM solutions for Android, iOS, Linux, and Windows devices.
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esper.io uses 28 technologies across their website including Vimeo, Google Fonts, Sentry, and more.
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esper.io receives approximately 160.6K monthly visitors and ranks #281,600 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:29 on the site.
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