etekcity.com
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Etekcity: The Smart Home's Quiet Giant
A $100M+ revenue powerhouse that dominates niche smart scales and switches.
Forget the flashy smart home launches; the real money is in the unsexy, reliable basics. Etekcity has quietly built a $101.3M revenue business by mastering the art of the essential smart device, proving that utility trumps hype in the connected home.
"Etekcity doesn't sell dreams; they sell functional hardware that solves specific, boring problems—and they're making a fortune doing it."
The SEO-Driven Hardware Play
With 47% of traffic coming from organic search, Etekcity has weaponized SEO for physical products. Their top keywords aren't generic 'smart home' terms, but hyper-specific model numbers and use cases like 'etekcity smart scale' (1,480 monthly volume) and 'etekcity tmb-1583-bs manual'. This indicates a customer base actively seeking support and replacement parts, a goldmine for lifetime value and accessory sales.
The Silent Majority of Smart Homes
Unlike competitors chasing the tech-early-adopter demographic, Etekcity's traffic profile suggests a broader, more practical user base. The high direct traffic (42%) implies strong brand recall and repeat purchases. These aren't people experimenting with the latest IoT protocol; they are homeowners buying reliable, app-connected scales and switches that simply work.
- Dominates the 'smart scale' niche with a portfolio of specific, model-targeted products.
- Leverages a tech stack (jQuery, Bootstrap) optimized for speed and reliability over cutting-edge aesthetics.
- Operates with a lean team of 323 for a $100M+ revenue business, indicating high operational efficiency.
The company's tech stack reveals a pragmatic, performance-focused engineering culture. By utilizing battle-tested tools like jQuery and Bootstrap alongside modern utilities like Tailwind CSS and PWA capabilities, they prioritize load speed and compatibility over flashy animations. This is a calculated trade-off that likely contributes to their strong conversion rates and low bounce rates on product pages.
The Unsexy Billion-Dollar Playbook
Etekcity proves that in hardware, boring is often better than bleeding edge. They aren't building the next AI assistant; they're building the scale that lives in your bathroom for a decade.
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Reviews (9)
Honest Response
I have not yet bought a smart scale but Etekcity's response to my pre-purchase questions was very honest, knowledgeable, and clear. I am very impressed.
Excellent customer service
Excellent customer service. I ordered an outdated remote plug w control (I needed the latter), and it arrived in a few days. In the box was an expired coupon. The company apologized by giving me a bonus option. So, I ordered again. Nice! Their remote plugs have been wonderful for many, many years.
At 74 I learnt weighing in pounds and…
At 74 I learnt weighing in pounds and ounces. Now it’s mostly metric and I’m finding the need to weigh in metric. I’m so glad I chose the Etekcity Scales. They are so easy to read and to use. No frills. The stainless steel bowl is so useful for many other jobs.
Works great!
I love this scale! I have had it for months now and it works great. It is high quality and looks great in my bathroom. I have not had any issues with it. The glass is thick and I have dropped things on it without problems.
I Absolutely Love This!
Very comfortable and Accurate! Also pretty compact (compared to what I expected) and potable.
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About etekcity.com
Company Overview
Technology Stack
etekcity.com uses 30 technologies across their website including UserWay, Adobe Fonts, Google Fonts, hCaptcha, HSTS, and more.
Accessibility
UserWay
Fonts
Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
CDN
cdnjs
Cloud & Hosting
AWS CloudFront, Cloudflare
Privacy & Consent
CookieYes
Traffic & Audience
etekcity.com receives approximately 43.9K monthly visitors and ranks #667,669 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:31 on the site.
The majority of etekcity.com's traffic comes from undefined, undefined, .
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