etfbook.com
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ETFbook: The European ETF Intelligence Layer
A 16-person team building the Bloomberg Terminal for UCITS ETFs
While US investors drown in ETF data, Europe's $2 trillion UCITS market runs on fragmented, outdated information. ETFbook.com is quietly becoming the indispensable intelligence layer for the continent's ETF ecosystem—one fund at a time.
"ETFbook isn't competing with free data—they're building a moat around European institutional workflows."
The UCITS Moat
ETFbook's genius is vertical focus. While US competitors fight over S&P 500 supremacy, they've cornered the European UCITS intelligence market. Their 16,648 monthly visits come from a hyper-targeted audience: fund managers, wealth advisors, and institutional buyers who need precise TER comparisons, AUM tracking, and flow analysis across European exchanges. This isn't mass-market—it's precision B2B with consumer-grade UX.
Capital Efficiency
With only $4.14M in funding and $2.2M in revenue, ETFbook operates with remarkable capital efficiency. Their 16-person team generates $137K per employee—comparable to mature SaaS companies. The 47% direct traffic share proves product-market fit; users aren't discovering them via SEO accidents, they're typing 'etfbook.com' directly into their browser. That's stickiness.
The tech stack reveals their priorities: Angular for speed, Tailwind + Bootstrap for rapid iteration, and a ghost-powered content engine. They're not reinventing wheels—they're shipping features. The 'data engineer position' keyword appearing in their top searches suggests they're scaling infrastructure, likely to handle more complex analytics like tax optimization or ESG scoring.
- European UCITS specialization creates defensible niche against Bloomberg, Morningstar
- Direct traffic dominance (47%) signals strong product-market fit and repeat usage
- Capital-efficient model: $4.14M funding vs $2.2M revenue = 19-month runway to profitability
- 16-person team punches above weight, targeting institutional workflows with consumer UX
The $100M Exit Play
With 16 employees and $2.2M revenue, ETFbook is prime acquisition target for Morningstar, Refinitiv, or European bank looking to digitize wealth management. At 5-7x revenue, they're already at $11-15M valuation—series A or strategic exit incoming.
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ETFbook.com
Find out the best European ETFs (UCITS ETFs) with ETFbook.com. Search for ETFs by using many different criteria, analyze Flows, Expense Ratio (TER) and Assets under Management (AuM), compare ETFs to identify the best selection.
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About etfbook.com
Find out the best European ETFs (UCITS ETFs) with ETFbook.com. Search for ETFs by using many different criteria, analyze Flows, Expense Ratio (TER) and Assets under Management (AuM), compare ETFs to identify the best selection.
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Technology Stack
etfbook.com uses 9 technologies across their website including Font Awesome, Ghost, Google Tag Manager, Google Analytics, and more.
Fonts
Font Awesome
CMS
Ghost
Analytics & Marketing
Google Tag Manager, Google Analytics
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
jQuery
Traffic & Audience
etfbook.com receives approximately 16.6K monthly visitors and ranks #1,270,203 globally. The website has a bounce rate of 36% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 2:17 on the site.
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