everquote.com
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EverQuote: The High-Volume Insurance Matchmaker
A data-driven look at the $74M insurance marketplace that operates like a lead generation machine
In the fragmented world of insurance, EverQuote isn't selling policies—it's selling access. With 2.8 million monthly visitors and a 1.3-star Trustpilot rating, they've built a $74M revenue business on high-volume lead generation, not customer satisfaction.
"EverQuote isn't an insurance company—it's a data marketplace where your quote request becomes a commodity sold to the highest bidder."
The Traffic Paradox
Despite ranking #20,434 globally and attracting nearly 3M monthly visitors, EverQuote converts only 9% through organic search. The real power lies in direct traffic (23%)—a testament to brand recognition in a space where trust is notoriously fragile. Their keyword strategy reveals a focus on 'umbrella insurance' (10K monthly searches) and branded terms, indicating they're capturing intent rather than creating it.
The Lead Generation Engine
EverQuote's business model is pure arbitrage: they aggregate insurance quotes from carriers and sell consumer leads back to the same industry. With 34,210 backlinks and a tech stack featuring Gatsby and Ant Design, they've built a scalable platform that processes massive traffic volumes. However, the 1.3-star rating suggests friction in the handoff between quote aggregation and actual policy fulfillment.
The company's leadership—CEO Jayme Mendal, CSO Garett Kitch, and Co-Founder Seth Birnbaum—have engineered a platform that treats insurance shopping as a data optimization problem. Their 98.6% US traffic concentration indicates a domestic focus, but the lack of international expansion suggests regulatory complexity has limited their TAM. The $52.6M in funding against $74.3M revenue shows a capital-efficient model, but the low rating reveals the trade-off: speed over service.
- High-volume lead generation model (2.8M visits/month)
- Tech stack optimized for scale (Gatsby, Ant Design, PWA)
- Strong direct traffic (23%) indicating brand recognition
- Low organic search conversion (9%) suggests intent mismatch
The Uncomfortable Truth About Insurance Tech
EverQuote proves that in insurance, the middleman with the best data wins—even if customers hate the experience.
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Traffic & Engagement
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Top Organic Keywords
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What keywords does Everquote rank for?
5 keywordsHow is Everquote's SEO?
Meta Tags
Auto Insurance Quotes Online, Free and Fast | EverQuote
Fast, Free Insurance Quotes
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EverQuote
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Reviews (20)
RUDENESS TO START MY MORNING
They began calling before 9 am ..I allowed the 1st call to go to voicemail, but for some reason they began calling over and over using a different number each time , the calls were coming every .1 and 1/2 minutes so I started blocking the numbers, called them ,the second the girl picked up the phone she started a sales pitch , I politely informed her I had been on a medical call when she began calling me over & over , before I could get much out she hung up on me !! ⁿ if I had wanted a quote that would have changed my mind , I would pay double premiums before I will be treated with 0 respect!!!
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BEYOND HARASSMENT
Started calling and texting out of the blue on Monday and won't stop. 50+ calls and texts. Thing is, they're calling and texting for someone named Cynthia (not even my name). I've told them to stop, I'm on the DNC registry, they have the wrong number. Doesn't matter, they continue to HARASS from a million different numbers, toll fee and local presence from 8am-8pm..... You'd think you tell a "business" they have the wrong number, they'd stop. Even today, "Hi Cynthia..." text messages.
Parasites
This company is awful. They are on tapjoy and claim to give rich rewards if you sign up for a car insurance quote. Seems easy enough, and I figured it's easy enough to say no to an insurance offer. Not only did they not honor the reward on Tapjoy, but they sold my info to no fewer than 5 different insurance companies! I keep getting calls from different numbers. Blocking doesn't help, because of the use of different numbers. This is a total nightmare, and of course scummy Tapjoy stood by this garbage company. If you can avoid them, please do. You won't get any promised rewards, you won't get a good deal on car insurance. All you'll get is inundated with literally dozens of calls per hour from various parasitic entities.
A harassing amount of phone calls
Stop harassing ppl by calling them dozens of times who just want an online quote, it should be illegal to force someone to agree to be called this many times to receive an online quote.
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About everquote.com
Fast, Free Insurance Quotes
Company Overview
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Phone Numbers
Technology Stack
everquote.com uses 9 technologies across their website including Google Fonts, Zendesk, New Relic, Google Analytics, and more.
Fonts
Google Fonts
Customer Support
Zendesk
Analytics & Marketing
New Relic, Google Analytics
Performance
Lazy Loading
Web Standards
Twitter Cards, PWA
UI Libraries
Ant Design
Traffic & Audience
everquote.com receives approximately 2.9M monthly visitors and ranks #20,434 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:21 on the site.
The majority of everquote.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about everquote.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit everquote.com directly at https://everquote.com.