every-foods.com
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Every Foods: The Vegan Meal Subscription Bet
A €137M revenue bet on the future of plant-based convenience.
While the plant-based meat sector faces volatility, Every Foods is betting the house on a different model: the subscription meal kit. With 407 employees and €137.4M in revenue, they aren't just selling food; they are selling a lifestyle automation for the health-conscious German consumer.
"Every Foods isn't selling frozen burgers; they are selling the removal of decision fatigue for vegans."
The Traffic Paradox
With 128,639 monthly visits and a global rank of ~259k, the raw traffic volume might seem modest compared to giants like HelloFresh. However, the composition is telling: 44% organic search and 43% direct traffic. This indicates a highly qualified audience. Users aren't stumbling upon them; they are searching for 'every foods' specifically. This suggests strong brand recall and a loyal subscriber base that logs in directly rather than browsing, a key metric for subscription stickiness.
Tech Stack: Modern & Agile
Every Foods utilizes a modern, frontend-heavy tech stack. The use of Tailwind CSS, Ant Design, and DaisyUI points to rapid UI development and a highly componentized design system. Swiper handles mobile interactions, while Hotjar provides behavioral analytics. This stack suggests a team optimized for speed and iteration—crucial for a consumer-facing product where A/B testing recipes and checkout flows directly impacts conversion.
The brand's social footprint is aggressive and native. While they maintain a presence on Facebook and LinkedIn, their focus on TikTok and YouTube signals a strategy aimed at younger, digital-native demographics. They aren't just broadcasting ads; they are creating content around the 'Wohlfühlgerichte' (feel-good meals) lifestyle. This content-first approach likely feeds their organic search growth, where they rank for niche terms like 'fitness meals bio' alongside branded queries.
- Revenue Stability: €137M revenue suggests they have cracked the unit economics of cold-chain logistics better than most D2C food startups.
- Retention over Acquisition: High direct traffic (43%) implies low churn and high LTV—subscribers stay subscribed.
- Niche Dominance: They own the 'vegan meal prep' conversation in Germany, evidenced by high brand search volume (3,930 monthly for 'every foods').
The Verdict: A Quiet Giant
Every Foods proves that in the crowded food tech space, boring consistency beats viral hype.
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every I Leckere, ausgewogene, vegane Wohlfühlgerichte - Every
Ausgewogene vegane Wohlfühlgerichte, regelmäßig geliefert. Wähle deine Gerichte, stelle dein flexibles Abo zusammen und genieße leckere Gerichte – mit 30 Tage Geld-zurück-Garantie.
every I Leckere, ausgewogene, vegane Wohlfühlgerichte
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Reviews (20)
Tasty, easy, healthy meals :)
I ordered every because my husband was going away for 2 weeks and i needed dinner to be really easy and healthy as I have a newborn baby. So so happy with the quality, i think the price is super fair, the variety is excellent. Overall so so happy with it! I would buy again for sure if i am ever in a similar situation. We usually cook everything at home thats the only reason I cancelled the abbo. This is a great option for anyone who usually eats out all the time and is looking for a healthier cheaper alternative, or for new parents who have no time or energy to cook.
Hey, thank you so much for taking the time to share this wonderful feedback! We’re happy to hear that every could support you during such a special (and busy!) time with a newborn and that the meals made your days a little easier. It means a lot to us that you appreciated the quality, variety and fair pricing. We're glad to know you’d choose every again if the need comes up. Thank you for recommending us to new parents and to anyone looking for an easy, healthy alternative. Wishing you and your family all the best 💚 Kind regards, your every Team
Smooth order process
Smooth order process, easy delivery, and the product was beyond expectation - overall very good
Hey Stefano, thank you so much for your wonderful feedback! We’re thrilled to hear that the ordering process, delivery, and meals exceeded your expectations. We’re happy to have made your experience a great one! Kind regards, your every Team
Happy tummy, happy human
We are very happy with our Every meals. They are incredibly easy to prepare, taste fresh, delicious and every bag is just the right portion for one person. We have already ordered twice; meals are not repetitive as there's so much to choose from. We especially enjoy the dhals and curries. Healthy and yummy.
Fast delivery, tasty food
Fast delivery, tasty food
The bowls are delicious and so quick to…
The bowls are delicious and so quick to make. My girls and I share our love to your healthy fast food. On top your support in any case of trouble is outstanding. Thank you for your dedicated work ☺️❣️
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About every-foods.com
Ausgewogene vegane Wohlfühlgerichte, regelmäßig geliefert. Wähle deine Gerichte, stelle dein flexibles Abo zusammen und genieße leckere Gerichte – mit 30 Tage Geld-zurück-Garantie.
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every-foods.com uses 21 technologies across their website including HSTS, Sentry, Netlify, and more.
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Klaviyo
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Traffic & Audience
every-foods.com receives approximately 128.6K monthly visitors and ranks #259,692 globally. The website has a bounce rate of 24% with visitors viewing an average of 3.6 pages per visit. Users spend an average of 1:07 on the site.
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