In a world where nonprofits struggle with clunky legacy systems, EveryAction has quietly built a digital fortress. With just 89 employees and $12M in funding, they're driving over 1.2 million monthly visits to their platform—proving that specialized software can dominate when it solves a visceral pain point.

"Their 77% direct traffic isn't accidental—it's a testament to sticky, mission-critical software that nonprofits can't live without."

The leadership team tells the rest of the story. John Lee as CTO, Seth Reznik leading client services—this isn't a product-led growth startup. It's a service-first company where the C-suite is built around client success, not viral features. Karin Roland's role as Director of Product for ActionKit specifically signals they're maintaining legacy systems while building new ones—classic enterprise software evolution.

• Dominant direct traffic (77%) indicates product stickiness and word-of-mouth referrals
• 5.1M backlinks create an SEO moat that competitors can't easily replicate
• 89 employees generating $12.9M revenue = $145K revenue per employee—high efficiency for B2B SaaS
• The 'buy adderall' keyword anomaly suggests either aggressive SEO warfare or a compromised search presence