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Exki: The $93M Food Tech Secret Weapon
How a Belgian restaurant chain built a proprietary SaaS platform that powers 424 employees and $93M in revenue.
Most restaurant chains buy off-the-shelf POS systems. Exki built their own. What started as a Belgian health food concept has evolved into a $93M revenue machine with a secret weapon: a proprietary management system that scales operations across borders.
"They're not just serving salads—they're engineering a vertically integrated food platform that happens to have restaurants attached."
The Hidden Infrastructure Play
Exki's tech stack reveals their true ambition. With Tailwind CSS, Bootstrap, and DaisyUI on the frontend, plus Odoo integration (evident from 'odoo exki' search volume), they've built a custom operational backbone. The 130 monthly searches for 'odoo exki' suggest this isn't just internal—it's becoming a platform play. Their 'Nature's Kitchen' isn't just branding; it's a data-driven approach to healthy food that scales.
The Multi-Market Challenge
With traffic undefined across multiple countries and 25K monthly visits, Exki faces the classic scaling problem: how do you maintain quality control across borders? Their solution appears to be a centralized management system (hinted by the French 'Bienvenue sur notre système de gestion' login page) that standardizes operations while allowing local adaptation. The 30% direct traffic shows strong brand loyalty—customers know exactly where to go.
The numbers tell a story of disciplined growth. With 240 monthly searches for 'exki job' and careers hosted on their own domain, they're building a talent pipeline that understands their hybrid tech-food DNA. The 130 monthly searches for 'exki wavre' (a specific Belgian location) reveal their dense local footprint—a foundation they're using to expand methodically.
- Proprietary SaaS layer over restaurant operations (evident from custom login portal)
- Integrated with Odoo ERP for back-office automation at scale
- Tech stack optimized for rapid deployment (Tailwind + Bootstrap + DaisyUI)
- Strong direct traffic (30%) indicates brand moat and customer loyalty
- Social presence across all major platforms (Twitter, Facebook, LinkedIn, Instagram)
The Verdict: Exki is a Tech Company in a Chef's Jacket
With $93M revenue and proprietary infrastructure, they're positioned to scale globally while maintaining operational excellence. The question isn't whether they'll expand—it's whether their system can become the industry standard for healthy fast-casual chains.
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Open Graph Image
https://odoo.exki.com/web/image/website/1/logo?unique=76fb70e
Meta Tags
Home | My Website
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About exki.com
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Technology Stack
exki.com uses 11 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, HSTS, reCAPTCHA, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
Performance
Lazy Loading
Web Standards
Twitter Cards
UI Libraries
DaisyUI
Traffic & Audience
exki.com receives approximately 25.0K monthly visitors and ranks #1,094,864 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 1:05 on the site.
The majority of exki.com's traffic comes from undefined, undefined, .
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