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Exodus: The Non-Custodial Empire
How a $51M revenue wallet dominates Web3 without holding your keys
In a world of centralized exchanges collapsing overnight, Exodus built a $51M business by doing the opposite: they never touch your crypto. This is the story of how a non-custodial wallet quietly became the on-ramp for 625,000 monthly users.
"Exodus isn't selling a wallet—they're selling sovereignty with a UX so smooth you forget you're holding the keys."
The SEO Moat
Exodus commands 201K monthly searches for just 'exodus'—a brand strength that would make most fintechs jealous. With 43% organic traffic and 529K backlinks, they've turned 'Exodus wallet' into a category of its own. This isn't luck; it's a decade of product-market fit baked into search intent.
The Trust Paradox
3.9/5 stars on Trustpilot from 4,246 reviews tells a nuanced story. For a non-custodial wallet where users can irreversibly lose funds, this rating is remarkably high. The complaints are predictable—transaction fees, network issues—but the praise is revealing: 'finally feels like a bank account I actually own.'
What makes Exodus unique isn't the tech stack (Tailwind, PWA, Cloudflare) or even the 315 employees. It's their positioning: they're the 'world's leading bitcoin and crypto wallet' without being an exchange. No KYC, no custody, no regulatory headaches—just a clean interface that monetizes through swap fees and spreads. It's a high-margin software business disguised as a utility.
- Revenue model: Swap fees + spreads (not custody risk)
- Traffic moat: 46% direct visits = brand loyalty
- Product expansion: From desktop wallet to full Web3 portal
- Team: 315 employees, lean for the revenue scale
The Silent Giant
While crypto exchanges fight regulators, Exodus builds a $51M business by staying out of the custody game entirely.
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5 keywordsHow is Exodus's SEO?
Open Graph Image
https://exodus.com/opengraph-image.jpg
Meta Tags
Exodus: the world's leading bitcoin and crypto wallet
Buy and swap cryptocurrencies with the best Crypto Wallet & Bitcoin Wallet. Secure crypto, access all of Web3 with the multichain Exodus Web3 Wallet.
Exodus: Control your wealth
Buy and swap cryptocurrencies with the best Crypto Wallet & Bitcoin Wallet.
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Reviews (20)
Excellent customer service when you need it the most
Excellent customer service when you have a problem. Usually get back to you within the hour after you submit an email. And they keep working the problem for you, no matter how complex. They elevate the problem to the next level if they don’t have the resources to solve it. They follow up with you repeatedly and sincerely want to know if you’re still dealing with the problem. The site itself has great optics. One improvement could be to make staking reward history more easy to find. It’s quite convoluted and non-intuitive. Other than that, I’ve been very satisfied with Exodus for the past 10 years.
That’s what we love to hear! 🤩 Huge thanks for taking the time to share such thoughtful feedback. We’re so glad our support team has been able to be there for you every step of the way. That level of care is exactly what we strive for. We also really appreciate the note about staking reward history. Clear, intuitive experiences matter, and feedback like this helps us keep improving. 🙏 Thanks for being part of the Exodus ecosystem for 10 years, it truly means the world to us. Don’t hesitate to reach out anytime. 🙌 -KV
Exceptionally great help desk
Exceptionally great help desk. Quick replies and helped me to recover one of my assets. Highly recommend using Exodus services.
Thanks a lot for sharing this! We really appreciate the kind words. 🤗 If you ever need assistance again, our team is always available. - AC
Easy to use.
I have a exodus wallet and let me tell you its so user friendly. Easy to use. Low fees. Been using it for a while now. No complaints. So many crypto options to choose from. Love it! If you want something that really works this is it!
We love hearing that you’re enjoying how easy Exodus is to use and the low fees! Thanks for the 5-star love, Edgardo — we’ve got plenty more improvements coming your way 🚀 -BT
Once I got past the AI Support…
Once I got past the AI Support assistant to a human assistant, the support was excellent. Prompt, helpful and responsive.
So glad we were able to get you the help you need. That's what we strive towards. Don't hesitate to reach out anytime you need help, our support team is always standing by. Thanks for being part of the Exodus ecosystem! 🙌 -KV
The MVP of Crypto Wallets! 🏆
I went through several Crypto wallets that was very frustrating to use and was just all around laggy. I FINALLY found the one with the Exodus Wallet! If you are like me and just want a safe, simple but yet very powerful experience in a Crypto Wallet look no further. I highly Recommend this Wallet to anyone! Not just experienced users but the brand new users as well! 5* 🤘✊✌️
Wow! You’re the best, Michael 😊 We’re honored you consider Exodus the MVP wallet and appreciate your 5-star Trustpilot review and recommendation. If you ever need anything, give us a shout at support@exodus[.]com. We love helping our fellow Exodians 🤝 -BT
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About exodus.com
Buy and swap cryptocurrencies with the best Crypto Wallet & Bitcoin Wallet. Secure crypto, access all of Web3 with the multichain Exodus Web3 Wallet.
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Technology Stack
exodus.com uses 11 technologies across their website including HSTS, Cloudflare, Hotjar, Google Analytics, and more.
Security
HSTS
Cloud & Hosting
Cloudflare
Analytics & Marketing
Hotjar, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, PWA
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
exodus.com receives approximately 625.9K monthly visitors and ranks #88,973 globally. The website has a bounce rate of 48% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:15 on the site.
The majority of exodus.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about exodus.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit exodus.com directly at https://exodus.com.