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bitpay.com
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bitpay.com

10 technologies
VerifiedGrowingVisit531.2K/mo$37M26610 Tech25 Leads
Deep Dive

BitPay's $37M Crypto Bridge

From merchant payments to self-custody wallets, the 11-year crypto veteran's pivot strategy

In 2011, BitPay pioneered crypto payments for merchants. Today, with 531K monthly visitors and a $37M revenue business, they've evolved into a self-custody wallet platform. The question is: can a 11-year-old crypto veteran still innovate?

531K
monthly visitors
$37.2M
annual revenue
44%
direct traffic
1.6M
backlinks

"BitPay isn't just surviving crypto winters—it's building infrastructure for the next bull run."

The Merchant-to-Consumer Pivot

BitPay's DNA is in B2B crypto payments, but their traffic tells a different story. With 40% organic search and 44% direct traffic, consumers—not merchants—now drive their growth. Their top keywords reveal the shift: 'buy bitcoin instantly' (67K volume) and 'sell ethereum for usd' (58K volume) dominate over merchant-focused terms. This isn't accidental—it's a strategic pivot to capture retail crypto users.

The Trustpilot Paradox

Here's the brutal truth: BitPay's 1.2/5 Trustpilot rating from 288 reviews is a red flag for any fintech. Yet their traffic grows. This disconnect suggests a core user base that values utility over polish—likely crypto natives who prioritize functionality over customer service. For founders, this is a masterclass in product-market fit: when you solve a real pain point (instant crypto on-ramps), users will tolerate friction.

The technical stack reveals a mature, scalable platform. Bootstrap and Ant Design provide the UI foundation, while Cloudflare handles security and performance. Google Analytics and Tag Manager suggest sophisticated marketing operations. But the real story is in what's missing: no modern React frameworks, no blockchain-specific tools visible in their public stack. This could indicate legacy code or a focus on backend over frontend innovation.

  • Revenue model: Transaction fees on crypto buys/sells + merchant payment processing
  • User base: 100K+ merchants (legacy) + growing retail wallet users
  • Geographic spread: 31% traffic from undefined market (likely US or EU)
  • Competitive moat: 11-year regulatory compliance experience in 190+ countries
Doesn't offer DeFi yield generation
Self-custody wallet with merchant payment integration
No NFT marketplace integration
Instant crypto-to-fiat conversion for merchants
Limited altcoin support compared to Coinbase
Regulatory compliance in 190+ countries

The 2011 Veteran's 2024 Playbook

BitPay's $74M funding and 11-year head start position them as crypto's infrastructure layer—not just another wallet app

What tech stack does Bitpay use?

14 detected
Cloud & Hosting1
Customer Support1
Performance1
Web Standards1
UI Libraries1
CSS Frameworks1
Tracking & Analytics4
G
Google Analytics
G
Google Tag Manager
G
Google Static
G
Google Tag Manager

How much traffic does Bitpay get?

Traffic & Engagement

853.7K
Monthly Visits
+0.5%
3.1
Pages/Visit
7:24
Avg. Duration
51%
Bounce Rate
Monthly Traffic Trend-38%
1.4M
Oct 2025
Oct
849.8K
Nov 2025
Nov
853.7K
Dec 2025
Dec

Rankings

#55,904
Global Rank
#18,284
United States Rank
Finance
Category

Backlinks & Authority

1.6M
Backlinks
16.9K
Ref. Domains
52
Authority Score
Low
Penalty Risk
Backlinks Trend+60%
1.0M
Jul 2025
Jul
1.1M
Aug 2025
Aug
1.1M
Sep 2025
Sep
1.1M
Oct 2025
Oct
1.2M
Nov 2025
Nov
1.6M
Dec 2025
Dec

Search Traffic

Organic
103.7K

Top Organic Keywords

#1bitpay
9,900 vol14.7%
#13shiba inu coin
201,000 vol2.6%
#1buy ltc
3,600 vol1.7%
#1buy usdt with credit card
3,600 vol1.7%
#1send bitcoin
2,900 vol1.3%

Where is Bitpay's audience located?

🇺🇸United States65.5%
🇮🇳India7.5%
🇳🇬Nigeria2.8%
🇬🇧United Kingdom2.7%
🇨🇦Canada2.1%

Device Distribution

Desktop14.8%
Mobile85.2%

What keywords does Bitpay rank for?

5 keywords
1bitpay26.3K vol$6.20
2buy bitcoin instantly67.5K vol
3buy crypto with credit card38.3K vol$13.36
4sell ethereum for usd58.3K vol
5buy bitcoin with credit card9.0K vol

How is Bitpay's SEO?

Open Graph Image

OG Image preview
og:image

https://framerusercontent.com/images/kaspTztFQz9rCPnZw0rsiHZs.png

Meta Tags

title70 chars

BitPay UK: Crypto App | Buy, Store & Pay with Crypto + Accept Payments

description183 chars

BitPay is the self-custody crypto app to buy, store, sell, swap, and spend crypto. Create your free wallet today. Sign up as a merchant to accept BTC, crypto, and stablecoin payments.

languageEN-GB

H1 Tags

h1Take back control of your crypto.

What is Bitpay's revenue?

$37M
Annual Revenue
266
-7%
Employees
$140K
Revenue/Employee
$74M
Total Funding
#745
Growjo Rank
Fintech
United States
Headquarters

Who works at Bitpay?

Loading leads...

What do customers think of Bitpay?

BitPay

BitPay

1.2
288 reviews
✓ Claimed

Categories

Cryptocurrency Service#undefinedFinancial Institution#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
4/11/2018

Contact Information

Address:
Piedmont Road Northeast 3423
Atlanta, US

Reviews (20)

Filter by rating:
Elijah Loureiro
1/14/2026
🇦🇺 Australia1 reviewsOrganicUnverified
Experience date: 1/14/2026
Don't invest here

Don't invest here, getting paid is impossible. They are only designed to extort from their users to enrich themselves. I'm a victim and won't recommend them to anyone. Being with #CROPMINES..## has been great with steady payouts and without delays.

John Jones
1/8/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 9/14/2025
First thing t

First thing t do is make a research I made a mistake and it cost me but all thanks to | b tltd in the real time.

Daniel S.
1/1/2026
🇨🇦 Canada3 reviewsOrganicUnverified
Experience date: 1/1/2026
I had over $1300 CAD in my Bitpay…

I had over $1300 CAD in my Bitpay account, logged in 5 days ago to find a balance of $0.00. I put in a support ticket and they were not helpful- if they were human they might as well have been bots. And not modern AI bots, but bots from 10 years ago that repeat a nonsensical script. Today, for no logical reason I logged into my account and the funds were magically restored. So all I can say is this company is super sketchy and not trustable. There is a reason why we put money in banks and regulate them.

j bbbkjb.
12/23/2025
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 12/22/2025
They have refused to close my account

They have refused to close my account. Was trying to get information just for me to use them as an intermediary crypto payment service on APMEX. I don't need to sign up for your bank to give you money.

ex USSRVerified
12/10/2025
🇬🇧 United Kingdom3 reviewsOrganicUnverified
Experience date: 12/9/2025
This company is a complete nightmare

This company is a complete nightmare. They are trying to drive their users crazy. Stay away and don't deal with anyone who works with them.

Frequently Asked Questions about Bitpay

What is Bitpay's Revenue?
Bitpay generates approximately $37M in annual revenue. With 266 employees, that's $139,750 per employee. The company has raised $74M in total funding.
What does Bitpay do?
BitPay is the self-custody crypto app to buy, store, sell, swap, and spend crypto. Create your free wallet today. Sign up as a merchant to accept BTC, crypto, and stablecoin payments.
How fast is Bitpay growing?
Bitpay has grown by 0.5% in the last 6 months according to traffic data. employee count has changed by -7% year over year.
How do people interact with Bitpay?
When visiting Bitpay, visitors view an average of 3.1 pages per visit, and spend around 7:24 on the site, and the bounce rate is 51.2%.
How do people find Bitpay?
750.0K people (88%) visit Bitpay directly. 103.7K (12%) find them through organic search.
Who uses Bitpay?
Bitpay's top market is United States with 559.4K visitors (65.5%). India is 2nd with 64.4K (7.5%). Nigeria is 3rd with 23.5K (2.8%).
What technologies does Bitpay use?
Bitpay uses 10 technologies across their website including Fonts, CMS, Cloud & Hosting. Key technologies include Google Fonts, Framer, Cloudflare.
Who are Bitpay's competitors?
Bitpay's main competitors include Coinbase, Crypto.com, Flexa, Binance, MetaMask. These companies operate in similar markets and compete for the same customer base.
What do customers think of Bitpay?
Bitpay has a Trustpilot score of 1.2 out of 5 (1 stars) based on 288 customer reviews.

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What are Bitpay's key pages?

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About bitpay.com

BitPay is the self-custody crypto app to buy, store, sell, swap, and spend crypto. Create your free wallet today. Sign up as a merchant to accept BTC, crypto, and stablecoin payments.

Company Overview

bitpay.com
Website
finance
Industry
#85,524
Global Rank
531.2K
Monthly Visitors
10
Technologies
25+
Employees

Contact bitpay.com

Technology Stack

bitpay.com uses 10 technologies across their website including Google Fonts, Framer, Cloudflare, and more.

Fonts

Google Fonts

CMS

Framer

Cloud & Hosting

Cloudflare

Customer Support

Zendesk

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Priority Hints

Traffic & Audience

531.2K
Monthly Visits
40%
Bounce Rate
3.3
Pages/Visit
1:25
Avg. Duration

bitpay.com receives approximately 531.2K monthly visitors and ranks #85,524 globally. The website has a bounce rate of 40% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 1:25 on the site.

The majority of bitpay.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is bitpay.com?
BitPay is the self-custody crypto app to buy, store, sell, swap, and spend crypto. Create your free wallet today. Sign up as a merchant to accept BTC, crypto, and stablecoin payments.
How much does bitpay.com cost?
You can view bitpay.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does bitpay.com use?
bitpay.com uses 10 technologies including Google Fonts, Framer, and 4 more. View the full tech stack analysis above.
What are bitpay.com's social media accounts?
bitpay.com is active on github, twitter, linkedin. You can find links to all their social media profiles in the social section above.
Is bitpay.com hiring?
Check bitpay.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is bitpay.com?
bitpay.com receives approximately 531.2K monthly visitors and ranks #85,524 globally. Traffic is growing by 12.1% month-over-month.

Related Searches

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This page provides publicly available information about bitpay.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit bitpay.com directly at https://bitpay.com.