moonpay.com
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MoonPay: The Invisible Rails of Crypto
How a $757M-funded fintech became the invisible infrastructure powering 2M+ monthly crypto transactions
While everyone obsesses over Bitcoin's price, MoonPay quietly built the checkout aisle for the entire crypto economy. They're not betting on coins—they're betting on the infrastructure that makes buying them frictionless.
"MoonPay doesn't compete with crypto exchanges—it powers them. They're the Stripe for digital assets."
The Trust Paradox
With 103,186 Trustpilot reviews and a 4/5 rating, MoonPay has achieved what most fintechs struggle with: consumer trust at scale. Yet 55% of traffic is direct—users typing 'moonpay.com' into their browser. This isn't discovery; it's habit. They've become the default payment gateway for crypto, invisible but indispensable.
The SEO Moat
Organic search drives only 28% of traffic, but their keyword strategy is surgical. They rank for 'buy crypto with credit card' (38K monthly searches) and 'buy bitcoin instantly' (67K searches)—high-intent, transactional queries where conversion rates explode. They're not chasing brand awareness; they're capturing demand at the moment of purchase.
The real story is in the top countries data. With 'undefined' at 36%—likely due to data aggregation across EU markets—MoonPay's global footprint is fragmented by design. They're not dominating any single market; they're becoming the default payment layer across dozens of jurisdictions, each with its own regulatory maze. That's the hard part they've already solved.
- Payment abstraction layer: Apple Pay, PayPal, credit cards—all crypto entry points, one integration
- Regulatory arbitrage: Operating across fragmented global markets without being a registered exchange
- Infrastructure play: Revenue isn't from speculation, but from transaction volume regardless of price direction
The Boring Billion-Dollar Business
While crypto VCs chase the next moonshot, MoonPay built a predictable, high-margin infrastructure business that wins regardless of market cycles. They're not betting on crypto—they're betting on the inevitability of digital asset adoption. And with $107.6M in revenue and $757M in funding, they're building the rails while everyone else is still digging for gold.
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5 keywordsHow is Moonpay's SEO?
Open Graph Image
https://www.moonpay.com/banner.jpg
Meta Tags
MoonPay: Buy and sell Bitcoin, Ethereum, and other cryptos
MoonPay offers a fast and simple way to buy and sell cryptocurrencies. Buy crypto with credit card, bank transfers, Apple Pay, PayPal and more.
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Reviews (20)
Moonpay has always been very efficient
Moonpay has always been very efficient. Purchasing and settling my crypto purchases in a matter of minutes. In the crypto world that is critical. Because I can take advantage of the fluctuations with this kind of response when I place an order. Moonpay is my go to.
So far I have no problems or issues
So far I have no problems or issues
Quick and easy transactions
Quick and easy transactions
Perfect
Perfect, instant transfer
Fast and reliable as ever
Fast and reliable as ever
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About moonpay.com
MoonPay offers a fast and simple way to buy and sell cryptocurrencies. Buy crypto with credit card, bank transfers, Apple Pay, PayPal and more.
Company Overview
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Technology Stack
moonpay.com uses 16 technologies across their website including HSTS, reCAPTCHA, Cloudflare, Vercel, OneTrust, and more.
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HSTS, reCAPTCHA
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Cloudflare, Vercel
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OneTrust
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Vite
Traffic & Audience
moonpay.com receives approximately 2.3M monthly visitors and ranks #23,987 globally. The website has a bounce rate of 34% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 3:33 on the site.
The majority of moonpay.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about moonpay.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit moonpay.com directly at https://moonpay.com.