expertise.tv
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Expertise.tv: The Quiet $2.2M Powerhouse for Coaches
A deep dive into a bootstrapped platform that's quietly dominating the coaching niche.
In a world obsessed with VC funding and explosive user counts, expertise.tv is playing a different game entirely. With just 16 employees and a laser focus on coaching businesses, they’ve built a $2.2M revenue machine that proves you don't need to be a household name to be wildly profitable.
"They aren't trying to be the next Salesforce; they are trying to be the essential toolkit for the modern coach."
The Niche is the Product
While giants like Zoom and Kajabi fight for broad market share, expertise.tv targets a specific pain point: coaches who need to monetize their expertise. Their platform bundles webinars, social media, and email marketing—not as separate tools, but as a cohesive ecosystem. This tight integration suggests they understand their user's workflow intimately, reducing the friction that usually plagues small business owners.
Traffic & SEO Strategy
With 7,741 monthly visits and a global rank of #2.3M, they aren't winning on volume. They are winning on intent. Search data reveals a fascinating pattern: users aren't just looking for 'webinar software'—they are looking for 'expertise.tv lifetime deal' and 'expertise.tv lead generation.' This indicates a user base that is educated, ready to buy, and specifically seeking this solution over generic alternatives.
The tech stack is lean but effective. They rely on industry standards like jQuery and Bootstrap, combined with heavy-hitting analytics tools (Segment, Google Tag Manager, multiple Pixels). This isn't a company burning cash on flashy, custom frontend engineering; they are investing in data capture and conversion optimization. The 49% direct traffic rate is a massive signal of brand recall—these are users who know exactly where to go.
- High Intent Traffic: 30% of traffic is organic, suggesting strong SEO for niche keywords.
- Social Proof: 4.7/5 on Trustpilot with 31 reviews indicates high customer satisfaction.
- Lean Operations: Generating $137k revenue per employee, showcasing extreme efficiency.
The Quiet Giant of Coaching SaaS
Expertise.tv proves that depth beats width. By owning a specific vertical, they've built a defensible, profitable business that larger players would struggle to replicate without a complete pivot.
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5 keywordsHow is Expertise's SEO?
Open Graph Image
https://expertise.tv/images/logo_facebook.png
Meta Tags
Expertise.tv
Grow Your Coaching Business… Profitably - with Webinars, Social Media, Email & More All From One Platform
Grow Your Coaching Business… Profitably. With Webinars, Social Media, Email & More All From One Platform
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Reviews (20)
Expertise.TV provides a great product…
Expertise.TV provides a great product for the price. The webinar platform is plain and basic on the user side, and the landing page is outdated but the infrastructure and system capabilities are great. The team is awesome - so helpful! And the creativity and thoughtfulness they put into the Done-For-You products is top-notch - especially for the price!
Great job done by Peter
Great job done by Peter! I really like the product delivered. The product delivered on the key elements for my mini-course on the first draft based on the info I supplied, there wasn't much to change. Also appreciate the quick turn around.
Better Than Expected
I bought the built-for-you Mini-Course on a whim. I've bought inexpensive services before and have had little to no satisfaction with them. This time was TOTALLY DIFFERENT. I was blown away by how Peter took the time to research my brand, used elements of it beyond what I had shared in my original dump to them, and produced a course that EXCEEDED my EXPECTATION!
Over the top impressed and pleasantly…
Over the top impressed and pleasantly surprised. I previously had an account with expertise.tv but stopped using it years ago. Then I saw an offer to have a lead magnet ebook custom created. The price was reasonable so I was skeptical but I purchased anyway because I knew the site. I just received the finished product. I was so impressed that I have since went back to expertise.tv and restated my account. The communication and support has been awesome and much needed to grow my brand.
Satisfied customer
I have been an Expertise.tv customer for a few years and, honestly, I haven't taken advantage of the resource as much as I should have. Recently, I took advantage of an opportunity to collaborate with Expertise.tv on a lead magnet to boost a shift in my business marketing and niche. I provided information about my business and my aspirations for the project. Peter Travis led the work and produced a truly impressive product. I requested a few minor changes to the original version and I received an updated product within less than 24 hours. The final product represents my cultural values and my professional niche, as well as the passion that I have for serving my customers. The product is visually appealing and the content is contemporary and relevant. The opportunity to collaborate with Expertise.tv was an awesome value. I'm excited to put my product to work for my business and I look forward to work with Expertise.tv again in the future.
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About expertise.tv
Grow Your Coaching Business… Profitably - with Webinars, Social Media, Email & More All From One Platform
Company Overview
expertise.tv Social Media
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Technology Stack
expertise.tv uses 17 technologies across their website including Vimeo, Google Fonts, HubSpot, and more.
Video
Vimeo
Fonts
Google Fonts
Marketing Automation
HubSpot
Advertising
Twitter Pixel, LinkedIn Insight Tag, TikTok Pixel, Facebook Pixel
Customer Support
Intercom
Analytics & Marketing
Segment, Mixpanel, Google Tag Manager, Google Analytics
Traffic & Audience
expertise.tv receives approximately 7.7K monthly visitors and ranks #2,310,202 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 0:01 on the site.
The majority of expertise.tv's traffic comes from undefined, undefined, .
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This page provides publicly available information about expertise.tv. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit expertise.tv directly at https://expertise.tv.