While the world chases AI chatbots for consumers, Explain.fr is playing a different game entirely. They've built a €6.8M business serving the unsexy but lucrative world of public infrastructure procurement—where mistakes cost millions and AI is a necessity, not a novelty.

"They're not building AI for the masses—they're building AI for the bureaucracy that builds the masses' infrastructure."

The tech stack tells the story: jQuery, GSAP, Tailwind CSS, Bootstrap, Ant Design, DaisyUI, Vite. This isn't a cutting-edge AI lab—it's a pragmatic, production-ready tool. They're using battle-tested frameworks to solve real problems for real money. The presence of Google Analytics and Lazy Loading shows they care about performance, but the absence of heavy AI frameworks suggests they're likely using API-driven AI services rather than building models from scratch.

• Deep vertical focus: Public infrastructure procurement only
• French market dominance: 100% traffic from undefined (likely France)
• Revenue efficiency: $6.8M with just 52 employees = ~$130K revenue per employee
• Trust-based growth: 42% direct traffic indicates strong client relationships
• Niche SEO strategy: Ranking for branded terms, not broad keywords