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exploratorium.edu

18 technologies
VerifiedVisit458.8K/mo$75M88818 Tech25 Leads
Deep Dive

Exploratorium: The Cathedral of Curiosity

How a San Francisco science museum built a digital empire that rivals physical attendance

In a world where museums fight for relevance, Exploratorium.edu quietly commands 458,836 monthly visits—more than many Fortune 500 companies. This isn't just a museum website; it's a digital-first science playground that proves education can scale without sacrificing wonder.

458K
monthly digital visitors
56%
organic search traffic
35%
direct brand traffic
888
employees

"The Exploratorium didn't digitize a museum—it built a digital institution that happens to have a physical address."

The Curiosity Engine

With 888 employees and $75M in revenue, Exploratorium operates at a scale that defies the 'small nonprofit' stereotype. Their traffic split is telling: 56% organic search vs. 35% direct. This means people aren't just bookmarking the site—they're actively searching for scientific concepts, and Exploratorium owns that discovery moment. The keyword data reveals their secret: they rank for 'pi' (1.2M monthly searches), not just 'science museum.' They've become the answer engine for curiosity itself.

The Post-Pier 15 Renaissance

Since moving to Pier 15 in 2013, Exploratorium hasn't just expanded physically—it's exploded digitally. Their social footprint (TikTok, YouTube, Instagram) creates a content flywheel: physical exhibits become digital content, which drives physical visits, which generates more digital engagement. The 'Exploratorium After Dark' search volume (2,810 monthly) proves they've mastered the 'adult playground' positioning that most science museums fail to capture.

What makes this remarkable is the technical execution. Their stack (jQuery, Tailwind CSS, Bootstrap, Ant Design) suggests a pragmatic approach—using battle-tested tools rather than chasing trends. Yet they've layered in modern performance techniques: lazy loading, priority hints, and Google Analytics. This isn't a tech-first company; it's a science museum that happens to be technically excellent.

  • Owns the 'science education' search category by ranking for conceptual keywords, not just branded terms
  • Maintains 35% direct traffic—a testament to brand strength in a fragmented digital landscape
  • Uses social media as a content multiplier, not just a marketing channel
  • Balances physical experience with digital accessibility in a post-COVID world
Doesn't chase viral growth hacks
Builds evergreen educational content that compounds over time
Avoids flashy Web3 or metaverse experiments
Creates multi-channel experiences that reinforce each other
Doesn't rely on paid acquisition
Invests in organic search as a long-term asset

The Unsexy Moat

Exploratorium's real innovation isn't in tech—it's in building a self-reinforcing ecosystem where curiosity becomes a habit, not a visit.

What tech stack does Exploratorium use?

30 detected
Privacy & Consent1
Advertising1
A/B Testing1
Web Standards1
UI Libraries2
JavaScript Libraries2
Frontend Frameworks1
Tracking & Analytics12
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
J
jsDelivr
G
Google Tag Manager
T
Tracking Pixel
F
Facebook Pixel
G
Google Analytics
G
Google DoubleClick
G
Google Ads
F
Facebook
N
New Relic

How much traffic does Exploratorium get?

Traffic & Engagement

458.8K
Monthly Visits
2.2
Pages/Visit
0:56
Avg. Duration
48%
Bounce Rate
Monthly Traffic Trend-0%
460.2K
Oct 2025
Oct
480.6K
Nov 2025
Nov
458.8K
Dec 2025
Dec

Traffic Sources

Search
56%
Direct
35%
Social
2%
Referrals
7%
Email
0%
Paid
0%

Where is Exploratorium's audience located?

🌍52.0%
🌍3.3%
🌍1.9%
🌍1.7%
🌍1.5%

What keywords does Exploratorium rank for?

5 keywords
1exploratorium17.1K vol$0.79
2pi1.3M vol$1.64
3exploratorium sf5.3K vol$0.85
4exploratorium after dark2.8K vol$0.58
5exploratorium san francisco2.7K vol$0.85

How is Exploratorium's SEO?

Open Graph Image

OG Image preview
og:image

https://www.exploratorium.edu/sites/default/files/styles/social_standard/public/2023-09/Exploratorium-logo-white-on-black_featured.jpg?h=a6967b5f&itok=W0nGjEXb

Meta Tags

title39 chars

Experience the Exploratorium at Pier 15

description163 chars

Experience the Exploratorium. Let your curiosity roam free through hundreds of exhibits in our six spacious indoor and outdoor galleries at Pier 15, San Francisco.

og:title

Experience the Exploratorium at Pier 15 | Exploratorium

languageEN

H1 Tags

h1Experience the Exploratorium at Pier 15

Schema Types

Unknown

What is Exploratorium's revenue?

$75M
Annual Revenue
888
4%
Employees
$84K
Revenue/Employee
San Francisco, United States
Headquarters

Who works at Exploratorium?

Loading leads...

What do customers think of Exploratorium?

The Exploratorium

The Exploratorium

3.7
1 reviews

Categories

Exhibit#undefinedCultural Center#undefinedMuseum#undefinedAmusement Center#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (1)

Filter by rating:
Nikolai BashkirovVerified
7/2/2023
🇺🇸 United States6 reviewsOrganicUnverified
Experience date: 6/20/2023
Fantastic Experience

I've been to the exploratorium 3 times and it took me about 10 hours in total to see everything they have. It is an amazing place where you can touch and play with everything. This one-of-a-kind museum lets you experience science firsthand. It is super fun for kids and adults. Highly recommend it if you get a chance to visit.

Frequently Asked Questions about Exploratorium

What is Exploratorium's Revenue?
Exploratorium generates approximately $75M in annual revenue. With 888 employees, that's $84,459 per employee.
What does Exploratorium do?
Experience the Exploratorium. Let your curiosity roam free through hundreds of exhibits in our six spacious indoor and outdoor galleries at Pier 15, San Francisco.
How fast is Exploratorium growing?
Exploratorium employee count has changed by 4% year over year.
What technologies does Exploratorium use?
Exploratorium uses 18 technologies across their website including Fonts, CDN, Privacy & Consent. Key technologies include Adobe Fonts, jsDelivr, TrustArc.
Who are Exploratorium's competitors?
Exploratorium's main competitors include California Academy of Sciences. These companies operate in similar markets and compete for the same customer base.
What do customers think of Exploratorium?
Exploratorium has a Trustpilot score of 3.7 out of 5 (3 stars) based on 1 customer reviews.

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How to contact Exploratorium?

What are Exploratorium's key pages?

Export exploratorium.edu Data

Download the complete tech stack, analytics, leads, and company data for exploratorium.edu in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

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About exploratorium.edu

Experience the Exploratorium. Let your curiosity roam free through hundreds of exhibits in our six spacious indoor and outdoor galleries at Pier 15, San Francisco.

Company Overview

exploratorium.edu
Website
science_and_education
Industry
#113,450
Global Rank
458.8K
Monthly Visitors
18
Technologies
25+
Employees

exploratorium.edu Key Pages

Contact exploratorium.edu

Technology Stack

exploratorium.edu uses 18 technologies across their website including Adobe Fonts, jsDelivr, TrustArc, and more.

Fonts

Adobe Fonts

CDN

jsDelivr

Privacy & Consent

TrustArc

Advertising

Facebook Pixel

A/B Testing

Optimizely

Analytics & Marketing

New Relic, Google Tag Manager, Google Analytics

Traffic & Audience

458.8K
Monthly Visits
48%
Bounce Rate
2.2
Pages/Visit
0:56
Avg. Duration

exploratorium.edu receives approximately 458.8K monthly visitors and ranks #113,450 globally. The website has a bounce rate of 48% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:56 on the site.

The majority of exploratorium.edu's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is exploratorium.edu?
Experience the Exploratorium. Let your curiosity roam free through hundreds of exhibits in our six spacious indoor and outdoor galleries at Pier 15, San Francisco.
What technologies does exploratorium.edu use?
exploratorium.edu uses 18 technologies including Adobe Fonts, jsDelivr, and 12 more. View the full tech stack analysis above.
How do I contact exploratorium.edu?
You can contact exploratorium.edu through their contact page.
What are exploratorium.edu's social media accounts?
exploratorium.edu is active on tiktok, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is exploratorium.edu hiring?
Check exploratorium.edu's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is exploratorium.edu?
exploratorium.edu receives approximately 458.8K monthly visitors and ranks #113,450 globally. Traffic is declining by 4.5% month-over-month.

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This page provides publicly available information about exploratorium.edu. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit exploratorium.edu directly at https://exploratorium.edu.