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Extend: The $320M Bet on Post-Purchase
How AI-driven protection became a $67M revenue engine for merchants
In the cutthroat world of e-commerce, the real battle isn't fought on the product page—it's won in the seconds after the purchase. Extend isn't just selling warranties; they're weaponizing the post-purchase moment to generate massive revenue and combat fraud.
"They aren't just protecting products—they're protecting margins, turning a cost center into a profit engine."
The $320M Validation
With $320.4M in funding and $67M in revenue, Extend is playing a high-stakes game in a crowded fintech space. Their 377 employees are building an AI-driven platform that goes beyond simple warranties. They're targeting the post-purchase experience—a $40B+ market that legacy insurers like Allstate and SquareTrade have failed to digitize. The 63% direct traffic share suggests they've built a brand that merchants seek out, not stumble upon.
The Merchant Playbook
Extend's product suite—Product Protection and Shipping Protection—is designed for one thing: incremental margin. For merchants, it's a no-risk revenue share model. For consumers, it's frictionless peace of mind. The 1.27M backlinks indicate a massive SEO moat, but the real lock-in is the API integration. Once you're in the post-purchase flow, you're sticky.
The 3.5/5 Trustpilot rating (293 reviews) reveals a mixed bag. While merchants love the revenue, the consumer experience—typical for insurance products—shows cracks. But in the B2B2C model, Extend's true customer is the merchant, not the end-user. The 14% organic search traffic is surprisingly low for a company this size, hinting that direct sales and partnerships drive their growth engine.
- AI-driven fraud detection reduces risk while boosting attachment rates
- Seamless API integration makes post-purchase upsells invisible
- Revenue-share model aligns incentives—Extend only makes money when merchants do
The $40B Question
Can Extend's post-purchase platform become the standard for e-commerce, or will they get squeezed by Shopify and Stripe adding native protection?
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Extend | Powerful Post-Purchase Solutions
Extend helps merchants generate revenue and mitigate fraud through modern post-purchase solutions like product and shipping protection. Lower risk. Greater reward.
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Reviews (20)
A Difficult Process Made Better by Outstanding Support
My experience with Extend was a mix of frustration and appreciation. On the negative side, the process took much longer than I expected. My claim was opened months ago, and throughout that time I received different explanations and updates that did not always match up. The delays were stressful, especially since I needed the reimbursement to replace my sons bike. It often felt like the communication between Extend and the manufacturer was not consistent, which added unnecessary time and confusion to the situation. With that said, the positive side came from the support I received from Whittney. Once she stepped in, the experience changed completely. She communicated clearly, stayed on top of the issue, and made sure I understood what was happening and why. She also made an exception so that I could receive the full limit of liability without deductions, which I truly appreciated. She handled everything with patience, professionalism, and real care for the outcome. If the entire process had the same level of service that Whittney provided, it would have been a smooth and outstanding experience. She represents exactly what a warranty company should stand for, and I am more than willing to share her excellent service with her leadership team. Overall, while the claim took far longer than it should have, the resolution and the customer service I received at the end made a very positive impact.
Thank you for your feedback, Mark! While we regret the delays you experienced, we’re thrilled to hear that Whittney was able to support you and turn the situation around. We’re grateful for the opportunity to help and are always here if you need anything.
It was quick,on point and got the issue…
It was quick,on point and got the issue taken care of
Thank you for your review, Jay! We're happy to hear that your experience was fast and that our team resolved your issue! Please don't hesitate to reach out should you need any further assistance.
Claim process takes just seconds and…
Claim process takes just seconds and payment is made instantly. This is the easiest claim I have ever seen.
Thank you for sharing your feedback, Valentin! We strive to make every step of that interaction feel exceptionally frictionless. Knowing it stood out as the easiest you've experienced is truly rewarding. We're here to help should you need anything further.
I was expecting a stressful experience…
I was expecting a stressful experience when I filed my claim. I expected to be on the phone for hours , being transferred to numerous associates,have to take photos etc. - to my delightful surprise, I was wrong! My claim was approved in minutes! I am so very happy with EXTEND. What a wonderful company.
Thank you so much for sharing your experience, Laura! We’re thrilled to hear that the process was quick and easy for you. Our goal is to make claim filing as simple and stress-free as possible, and it’s wonderful to know we met that expectation. We truly appreciate your kind words and are glad you’re happy with Extend!
Excellent Experience with Extend
Once my claim was in the Extend system, I had prompt attention and great service. No hangups. Clear delineation of what I needed to submit for my obvious claim.
Thank you for sharing your experience, Gary! We’re glad to hear that your claim was handled promptly and smoothly, with clear guidance throughout the process. We truly appreciate your feedback and are always here to support you.
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About extend.com
Extend helps merchants generate revenue and mitigate fraud through modern post-purchase solutions like product and shipping protection. Lower risk. Greater reward.
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Technology Stack
extend.com uses 22 technologies across their website including Google Fonts, HSTS, reCAPTCHA, Webflow, and more.
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Google Fonts
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HSTS, reCAPTCHA
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Webflow
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unpkg
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AWS CloudFront, Cloudflare
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OneTrust
Traffic & Audience
extend.com receives approximately 316.5K monthly visitors and ranks #142,442 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:02 on the site.
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