In a world obsessed with viral growth and VC funding, Extraweb.az operates on a different frequency. This isn't a startup chasing the next unicorn status—it's a precision machine generating half a million dollars annually with just seven people. The question isn't how they scale; it's why more companies don't study their model.

"79% direct traffic isn't a metric—it's a statement. They've built a brand that doesn't need Google's permission to exist."

The most telling metric isn't the revenue or the team size—it's the traffic composition. 79% direct traffic in a market where most companies fight for organic visibility is a strategic masterpiece. It means their clients bookmark them, type their URL directly, and return without needing to be retargeted. The 7% organic traffic is almost an afterthought, a side effect of their reputation rather than a primary acquisition channel. This is what true brand equity looks like in the digital age.

• Revenue per employee: ~$71,000 (exceptional for services)
• Client retention implied by 79% direct traffic
• Technology stack optimized for performance, not trends
• Zero reliance on paid acquisition channels
• Operating in Azerbaijan's growing tech ecosystem