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The Allied Telesis Rebrand: Extricom's Quiet Evolution
How a niche wireless player pivoted into a full-stack networking vendor with $22M in funding
Extricom.com redirects to Allied Telesis—a company that spent years dominating high-density wireless deployments only to rebrand itself as a full-stack networking player. With just 18 employees and $1.4M in revenue, this isn't a growth story; it's a strategic pivot disguised as a domain redirect.
"This isn't a growth story; it's a strategic pivot disguised as a domain redirect."
The Traffic Black Hole
Extricom.com shows zero monthly visits and no organic traffic ranking. This isn't just low traffic—it's a ghost town. The domain appears to function purely as a redirect portal to Allied Telesis's global site, suggesting the brand identity was fully absorbed. For a company with $22M in funding, this level of invisibility is either a deliberate consolidation play or a failed SEO strategy.
The 18-Person Powerhouse
With only 18 employees generating $1.4M in revenue, Extricom/Allied Telesis operates at a staggering $77k per employee—well below the $200k+ benchmark for efficient B2B tech companies. This suggests either a heavily engineering-focused team (common in wireless hardware) or a company in maintenance mode, milking existing enterprise contracts while pivoting its product roadmap.
The tech stack reveals a modern facade: Tailwind CSS, PWA capabilities, and Google Analytics suggest a fresh digital front-end. Yet the underlying business metrics tell a different story. The company's blog, careers page, and NetCover registration portal all live under the extricom.com domain, but the homepage proudly displays "Welcome to Allied Telesis." This is classic brand consolidation—keeping legacy infrastructure while sunsetting the old identity.
- Domain acts as a redirect gateway, not a destination
- Zero organic traffic suggests complete brand migration
- 18 employees for $1.4M revenue signals efficiency challenges
- Tech stack modernized but business metrics stagnant
The Stealth Exit Strategy
Extricom isn't dead—it's been absorbed. The $22M funding suggests assets were valuable, but the traffic collapse reveals a complete rebranding. For investors, this reads like an acqui-hire where the tech stack survived but the brand didn't.
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Open Graph Image
https://www.alliedtelesis.com/sites/default/files/image/2022-01/share-default.jpg
Meta Tags
Welcome to Allied Telesis | Allied Telesis
Allied Telesis creates reliable, secure and easy-to-use wired and wireless networks for campus, branch and IoT solutions worldwide.
Welcome to Allied Telesis
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About extricom.com
Allied Telesis creates reliable, secure and easy-to-use wired and wireless networks for campus, branch and IoT solutions worldwide.
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Technology Stack
extricom.com uses 14 technologies across their website including Font Awesome, Google Fonts, Drupal, Zendesk, and more.
Fonts
Font Awesome, Google Fonts
CMS
Drupal
Customer Support
Zendesk
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Web Standards
Twitter Cards, PWA
Traffic & Audience
extricom.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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