eyeota.com
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Eyeota: The B2B Data Broker You've Never Heard Of
Uncovering the $26.6M engine powering the niche audience data market
In the shadow of Google and Meta's data empires, Eyeota operates a thriving $26.6M business selling 'trusted audience data' to brands. They're not a household name, but they're the infrastructure behind your ad targeting.
"Eyeota isn't playing the volume game—they're playing the precision game, and it's paying off with $26M in revenue despite modest web traffic."
The Quiet Giant in B2B Data
With 151 employees generating $26.6M in revenue, Eyeota achieves a remarkable $176K revenue per employee—indicating a lean, high-margin operation typical of successful data brokers. Their 40% direct traffic share reveals a strong B2B client base that bookmarks and returns, unlike the fickle nature of consumer sites.
The SEO Paradox
Eyeota ranks #1.5M globally with just 17K monthly visits—unimpressive by consumer standards, but telling for a B2B platform. Their top search term is simply 'eyeota' (1,080 monthly searches), suggesting brand recognition among industry insiders rather than mass-market discovery. The real insight? 34% of traffic comes from organic search, indicating they're not relying on paid ads to acquire customers.
The company's leadership team reveals its global ambitions. CEO Kristina Prokop co-founded the company, while CTO Anand Das handles the technical backbone. With heads in APAC (Trent Lloyd) and Americas (Ryan Sussan), Eyeota is structurally built for international data compliance and partnership management—a critical advantage in the fragmented global privacy landscape.
- Revenue-per-employee of $176K suggests high-margin data products
- 40% direct traffic indicates sticky B2B relationships, not one-off visitors
- Top keyword is their brand name—industry recognition over mass-market appeal
- Global leadership structure built for data compliance across regions
The Unsung Infrastructure Play
Eyeota proves that in data, you don't need to be famous—you need to be essential to someone's business model. Their $26M revenue from 151 employees shows that targeted B2B data services remain highly profitable even without mass-market visibility.
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Audience Targeting Data for Advertisers and Marketers
Engage your best customers with trusted audience data | enrich insights, enhance personalization and transform audience targeting.
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About eyeota.com
Engage your best customers with trusted audience data | enrich insights, enhance personalization and transform audience targeting.
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eyeota.com uses 14 technologies across their website including Font Awesome, Adobe Fonts, HSTS, TrustArc, and more.
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Traffic & Audience
eyeota.com receives approximately 17.2K monthly visitors and ranks #1,555,209 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:07 on the site.
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