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Adzerk: The Silent Power Behind Retail Media
Why a 47-person team commands $5.5M in revenue building ad tech infrastructure
In the shadow of retail giants like Amazon and Walmart, Adzerk is quietly building the infrastructure that powers premium retail media networks. They're not competing for ad dollars—they're enabling others to capture them.
"They're not selling ads—they're selling the infrastructure that makes retail media networks possible."
The Infrastructure Play
Adzerk operates in a highly specialized niche: providing the API-first ad serving platform that powers retail media networks. With just 47 employees generating $5.5M in revenue, they've achieved remarkable efficiency by focusing entirely on infrastructure rather than direct ad sales. Their clients are retailers and marketplaces who need to monetize their first-party data through advertising, but lack the technical capability to build the infrastructure themselves.
Technical Architecture
The tech stack reveals a modern, lightweight approach: Webflow for marketing, Contentful for content management, and Tailwind CSS with DaisyUI for the interface. This isn't a legacy monolith—it's a lean, API-first platform built for developers. The absence of heavy CRM or marketing automation tools suggests a direct, product-led sales motion where the platform speaks for itself.
What makes Adzerk fascinating is their positioning in a market dominated by giants. While Google and Facebook fight for search and social ad dollars, Adzerk enables retailers to build their own walled gardens. They're the picks-and-shovels play in the retail media gold rush, providing the critical infrastructure that turns retailer inventory into monetizable ad space.
- API-first architecture enables white-label solutions for enterprise retailers
- Kevel Retail Media Cloud® is their flagship product for building custom networks
- Focus on premium, first-party data monetization rather than programmatic scale
- Revenue efficiency suggests high-value enterprise contracts rather than SMB volume
The Silent Giant in Retail Media
Adzerk proves that infrastructure beats scale—enabling retailers to capture the $50B retail media opportunity without building from scratch.
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Kevel | The Retail Media Cloud®
Ultimately, The Kevel Retail Media Cloud® allows you to launch a premium retail media network unique to your business that drives real business results.
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About adzerk.com
Ultimately, The Kevel Retail Media Cloud® allows you to launch a premium retail media network unique to your business that drives real business results.
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Technology Stack
adzerk.com uses 17 technologies across their website including Sentry, Contentful, Webflow, jsDelivr, and more.
Error Tracking
Sentry
CMS
Contentful, Webflow
CDN
jsDelivr
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront
Privacy & Consent
Osano
Marketing Automation
HubSpot
Traffic & Audience
adzerk.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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