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OpenX: The Last Independent Giant
A $85M revenue SSP betting everything on the open web
In an industry dominated by Google and Meta, OpenX operates as a defiant independent, processing billions of ad transactions daily without a walled garden agenda. They aren't just selling ads; they're architecting the plumbing of the open internet, positioning themselves as the fair alternative in a rigged game.
"OpenX isn't fighting for market share; they're fighting for the soul of the open web against the consolidation of ad tech power."
The Independent Edge
With 463 employees and $85M in revenue, OpenX operates at a scale that rivals public companies, yet retains the agility of a startup. Their independence is their greatest asset—free from the conflicts of interest that plague vertically integrated giants. This allows them to prioritize publisher yield over advertiser dominance, creating a genuinely balanced marketplace.
The Traffic Paradox
OpenX's digital footprint reveals a fascinating pattern: 47% of traffic is direct, bypassing search engines entirely. This signals strong brand loyalty and a user base that doesn't need to Google 'OpenX' to find it. However, with a global rank of #651,052, they face an awareness gap. The opportunity? Converting that 39% organic traffic into direct relationships.
The search data tells a story of niche dominance. While 'openx' commands 9,660 monthly searches, related terms like 'openx artificial intelligence' (110 searches) and 'openx influencer inventory' (90 searches) reveal where their innovation pipeline is heading. They're not just a legacy SSP; they're actively defining the next wave of programmatic advertising.
- Heavy jQuery usage suggests legacy architecture challenges amidst modernization
- Backlink profile of 2.2M indicates strong historical SEO authority
- Social presence spans Twitter, LinkedIn, and Instagram—unusual for B2B ad tech
The Last Stand for Programmatic Fairness
OpenX represents the final major independent alternative in a market rushing toward consolidation. For publishers tired of Google's black box, they're not just a vendor—they're a lifeline.
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OpenX: Programmatic Advertising | Supply-Side Platform
OpenX is the most dynamic independent supply-side platform and delivers a fair and transparent value exchange between publishers and advertisers to help power the open web. Learn more.
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About openx.com
OpenX is the most dynamic independent supply-side platform and delivers a fair and transparent value exchange between publishers and advertisers to help power the open web. Learn more.
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openx.com uses 19 technologies across their website including Font Awesome, PHP, WordPress, and more.
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openx.com receives approximately 42.9K monthly visitors and ranks #651,052 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 0:44 on the site.
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This page provides publicly available information about openx.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit openx.com directly at https://openx.com.