Fabco-Air isn't chasing web traffic; they're building the pneumatic backbone of American industry. While their website looks like a relic from 2010, their 82 employees move $28.9M in heavy industry components annually. This is a story of industrial dominance through product excellence, not SEO.

"When your URL is the brand, you've already won. Fabco doesn't need Google's permission to sell cylinders."

The tech stack tells a fascinating story of hybrid legacy systems. They're running OpenCart (e-commerce) on top of Magento (enterprise platform), using jQuery and Bootstrap for frontend, while layering modern tools like Tailwind CSS and DaisyUI. It's a digital Frankenstein's monster—part 2010s e-commerce, part modern component library, all held together with duct tape and engineering pragmatism. Hotjar and Google Tag Manager are there, suggesting they're trying to understand user behavior, but the implementation feels like an afterthought.

• Product-first brand: The Pancake® Cylinder is so iconic it's the URL anchor
• High-intent traffic: 240 monthly searches for '749-000-031 prox'—a specific part number
• Industrial moat: Heavy industry doesn't care about your SaaS metrics
• Direct-to-engineer: 47% direct traffic means customers come back by name