While most e-commerce platforms are busy adding AI features as afterthoughts, fabric is building a full-stack agentic platform from the ground up. This isn't just another Shopify clone—it's an orchestration layer for autonomous commerce.

"fabric isn't just powering e-commerce—it's automating the entire decision-making layer of retail."

The competitive landscape is crowded, but fabric's positioning is surgical. While competitors like CommerceTools focus on headless infrastructure and Shopify targets the SMB market, fabric is carving out the high-complexity, high-volume middle. Their $293M war chest gives them the runway to build the deep integrations and AI capabilities that smaller players can't match. The platform's tech stack—built on modern frameworks with AI-first architecture—suggests they're not just layering intelligence on legacy systems.

• Agentic AI layer that handles discovery and optimization autonomously
• Enterprise-grade order orchestration across complex supply chains
• Demand optimization that goes beyond basic forecasting to active management
• Platform approach that integrates rather than replaces existing systems