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fairstone.ca
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fairstone.ca

26 technologies
VerifiedGrowingVisit1.3M/mo$529M1.8K26 Tech25 Leads
Deep Dive

Fairstone: The 100-Year-Old Fintech?

How a legacy lender dominates near-prime lending with 1.3M monthly visits

Fairstone isn't a startup disrupting banking—it's a century-old institution that quietly built a digital fortress in Canada's near-prime lending space. With $528M in revenue and 1.3M monthly visitors, they've mastered the art of scaling trust in a digital age.

1.3M
monthly visits
$529M
annual revenue
29%
organic search traffic
54%
direct traffic

"Their secret? They don't try to be everything to everyone—they own the near-prime lane with surgical precision."

The Near-Prime Goldmine

While fintechs chase millennials with flashy apps, Fairstone targets the underserved near-prime segment—Canadians who need loans but can't get them from Big 5 banks. With 250 branches and a seamless online experience, they bridge the gap between traditional banking and digital convenience. This hybrid model generates 54% direct traffic—a testament to brand loyalty that pure digital players envy.

Traffic Anatomy & SEO Dominance

Their organic search strategy is a masterclass in branded dominance. 'Fairstone' alone drives 34,840 monthly searches, while 'fairstone login' (14,630 searches) reveals a sticky customer base. The real kicker? They rank for 'Best Buy financing' (3,110 searches)—a strategic partnership play that funnels retail customers into their loan funnel. This isn't accidental traffic; it's engineered demand.

The tech stack tells a story of pragmatic evolution. Built on Tailwind CSS and Bootstrap, they prioritize functionality over flash. Tools like Clarity (Microsoft's analytics) and Zendesk suggest a focus on user experience optimization and customer support—critical for a lender where trust is the product. The lack of fancy crypto or AI buzzwords is telling: they're building a utility, not a unicorn.

  • 101,897 backlinks signal domain authority earned through decades of operation
  • 3.8/5 Trustpilot rating from 1,525 reviews—solid but not perfect
  • Key executive Thomas Cesari heads 'Modernization,' signaling digital transformation is internal, not external marketing
No flashy AI underwriting claims
Owns near-prime lending in Canada
No crypto or blockchain experiments
Hybrid model (250 branches + digital)
No aggressive global expansion
Profitable at scale ($528M revenue)

The Unsexy Fintech Winner

While startups chase hype, Fairstone proves that solving a boring problem for a specific segment at scale is the real competitive moat.

What tech stack does Fairstone use?

52 detected
Security1
CDN1
Privacy & Consent1
Marketing Automation1
Customer Support1
UI Libraries1
JavaScript Libraries1
Tracking & Analytics26
F
Facebook Pixel
T
TikTok Pixel
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
L
LinkedIn Insight Tag
M
Microsoft Clarity
P
Pinterest Tag
S
Snapchat Pixel
M
Microsoft Ads (Bing)
G
Google Tag Manager
C
Cloudflare
L
LinkedIn Insight Tag
B
Bing
F
Facebook Pixel
S
Snapchat
T
TikTok Pixel
A
Analytics Service
L
LinkedIn
P
Pinterest
T
Tracking Pixel
M
Microsoft Clarity
F
Facebook
G
Google DoubleClick
T
Tracking Service
G
Google Analytics

How much traffic does Fairstone get?

Traffic & Engagement

953.1K
Monthly Visits
+23.8%
4.1
Pages/Visit
8:40
Avg. Duration
44%
Bounce Rate
Monthly Traffic Trend+18%
807.2K
Oct 2025
Oct
770.1K
Nov 2025
Nov
953.1K
Dec 2025
Dec

Rankings

#51,006
Global Rank
#1,237
Canada Rank

Backlinks & Authority

101.9K
Backlinks
2.4K
Ref. Domains
52
Authority Score
Low
Penalty Risk
Backlinks Trend-95%
2.0M
Jul 2025
Jul
1.7M
Aug 2025
Aug
1.3M
Sep 2025
Sep
906.4K
Oct 2025
Oct
485.9K
Nov 2025
Nov
101.9K
Dec 2025
Dec

Search Traffic

Organic
299.2K
Paid
998

Top Organic Keywords

#1fairstone
110,000 vol30.2%
#1fairstone login
40,500 vol11.1%
#1fairstone financial
12,100 vol3.3%
#1fairstone best buy login
2,900 vol0.8%
#1fairstone sign in
2,900 vol0.8%

Where is Fairstone's audience located?

🇨🇦Canada85.8%
🇺🇸United States6.0%
🇵🇰Pakistan2.1%
🇭🇰Hong Kong2.0%
🇨🇴Colombia1.6%

Device Distribution

Desktop33.5%
Mobile66.5%

What keywords does Fairstone rank for?

5 keywords
1fairstone34.8K vol$3.49
2fairstone login14.6K vol$2.66
3fairstone financial3.5K vol$4.67
4fairstone bank5.4K vol$3.70
5best buy financing3.1K vol$1.47

How is Fairstone's SEO?

Meta Tags

title58 chars

Fairstone | Personal Loans & Quick Loans From $500-$60,000

description159 chars

With a nearly 100-year legacy in Canada, Fairstone offers quick personal loans and mortgages to near-prime customers online and in 250 branches coast to coast.

languageEN

H1 Tags

h1Quick personal loans $500-$60,000

What is Fairstone's revenue?

$529M
Annual Revenue
1,799
10%
Employees
$294K
Revenue/Employee
Montreal, CAN
Headquarters

Who works at Fairstone?

Loading leads...

What do customers think of Fairstone?

Fairstone Financial Inc.

Fairstone Financial Inc.

3.8
1,525 reviews
✓ Claimed

Categories

Car Finance and Loan Company#undefinedMortgage Lender#undefinedAlternative Financial Service#undefinedFinancial Institution#undefined

Activity & Engagement

Reply Rate
99.14163090128756%
Avg. Reply Time
3.0 days
Claimed Date
5/4/2023

Contact Information

Address:
145 King Street West, Suite 2500
Toronto, CA

Reviews (20)

Filter by rating:
Pennie White
1/20/2026
🇨🇦 Canada1 reviewsOrganicUnverified
Experience date: 1/12/2026
The ladies were amazing to deal wi5h

The ladies were amazing to deal wi5h. Very professional but also treated me with respect.

kenneth borutski
1/20/2026
🇨🇦 Canada1 reviewsOrganicUnverified
Experience date: 1/12/2026
Friendly staff and helpful.

Friendly staff and helpful.

Cory
1/20/2026
🇨🇦 Canada2 reviewsOrganicUnverified
Experience date: 1/12/2026
To be absolutely fair

To be absolutely fair. The process was incredibly easy and fast but it wasn't cheap. 34.99 % interest is enough to deter anyone. Unless you really need this service be sure what your getting into. Otherwise its a terrific company with beautiful and lovely staff. Huge thanks to Fort Saskatchewan office.

Consumer
1/20/2026
🇨🇦 Canada1 reviewsOrganicUnverified
Experience date: 1/19/2026
Personnel's were great and receptive

Personnel's were great and receptive

Tripat Kaur
1/20/2026
🇨🇦 Canada1 reviewsOrganicUnverified
Experience date: 1/12/2026
Geetanjli Sharma from Fairstone helped…

Geetanjli Sharma from Fairstone helped us secure a loan, and we are extremely grateful for her support. From the very beginning, she took the time to clearly explain every step of the process and answered all our questions with patience and care. The entire process was smooth, well-organized, and stress-free because of her professionalism and dedication. Geetanjli was always approachable, responsive, and genuinely supportive, which made a big difference for us. Her guidance and attention to detail gave us confidence throughout the process. We truly appreciate her efforts and highly recommend her to anyone looking for reliable and compassionate financial support.

Frequently Asked Questions about Fairstone

What is Fairstone's Revenue?
Fairstone generates approximately $529M in annual revenue. With 1,799 employees, that's $294,000 per employee.
What does Fairstone do?
With a nearly 100-year legacy in Canada, Fairstone offers quick personal loans and mortgages to near-prime customers online and in 250 branches coast to coast.
How fast is Fairstone growing?
Fairstone has grown by 23.8% in the last 6 months according to traffic data. employee count has changed by 10% year over year.
How do people interact with Fairstone?
When visiting Fairstone, visitors view an average of 4.1 pages per visit, and spend around 8:40 on the site, and the bounce rate is 44.5%.
How do people find Fairstone?
652.9K people (69%) visit Fairstone directly. 299.2K (31%) find them through organic search. 998 (0%) come through paid advertising.
Who uses Fairstone?
Fairstone's top market is Canada with 817.8K visitors (85.8%). United States is 2nd with 57.4K (6.0%). Pakistan is 3rd with 20.0K (2.1%).
What technologies does Fairstone use?
Fairstone uses 26 technologies across their website including Fonts, Security, CDN. Key technologies include Font Awesome, HSTS, cdnjs.
Who are Fairstone's competitors?
Fairstone's main competitors include PayBright, Mogo. These companies operate in similar markets and compete for the same customer base.
What do customers think of Fairstone?
Fairstone has a Trustpilot score of 3.8 out of 5 (4 stars) based on 1,525 customer reviews.

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How to contact Fairstone?

What are Fairstone's key pages?

Export fairstone.ca Data

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About fairstone.ca

With a nearly 100-year legacy in Canada, Fairstone offers quick personal loans and mortgages to near-prime customers online and in 250 branches coast to coast.

Company Overview

fairstone.ca
Website
finance
Industry
#33,189
Global Rank
1.3M
Monthly Visitors
26
Technologies
25+
Employees

Contact fairstone.ca

Technology Stack

fairstone.ca uses 26 technologies across their website including Font Awesome, HSTS, cdnjs, and more.

Fonts

Font Awesome

Security

HSTS

CDN

cdnjs

Cloud & Hosting

Amazon Web Services, AWS CloudFront, Cloudflare

Privacy & Consent

OneTrust

Marketing Automation

Braze

Traffic & Audience

1.3M
Monthly Visits
35%
Bounce Rate
5.3
Pages/Visit
3:52
Avg. Duration

fairstone.ca receives approximately 1.3M monthly visitors and ranks #33,189 globally. The website has a bounce rate of 35% with visitors viewing an average of 5.3 pages per visit. Users spend an average of 3:52 on the site.

The majority of fairstone.ca's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is fairstone.ca?
With a nearly 100-year legacy in Canada, Fairstone offers quick personal loans and mortgages to near-prime customers online and in 250 branches coast to coast.
What technologies does fairstone.ca use?
fairstone.ca uses 26 technologies including Font Awesome, HSTS, and 20 more. View the full tech stack analysis above.
How do I contact fairstone.ca?
You can contact fairstone.ca through their contact page.
What are fairstone.ca's social media accounts?
fairstone.ca is active on youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is fairstone.ca hiring?
Check fairstone.ca's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is fairstone.ca?
fairstone.ca receives approximately 1.3M monthly visitors and ranks #33,189 globally. Traffic is growing by 4.7% month-over-month.

Related Searches

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This page provides publicly available information about fairstone.ca. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fairstone.ca directly at https://fairstone.ca.