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FamilyWise: The Unsung Tech Powering Child Safety
How a $9M nonprofit is quietly scaling family stability with modern tools
While Silicon Valley chases AI unicorns, FamilyWise is building something far more critical: a data-driven safety net for vulnerable families. With 91 employees and $9.1M in revenue, they're proving that social services can scale with the precision of a tech startup.
"They're not just preventing child abuse—they're architecting a preventative infrastructure at scale."
The Growth Engine
FamilyWise's traffic splits 52% organic, 28% direct—a ratio most startups would kill for. Their keyword strategy reveals sophisticated intent targeting: from 'anonymous report forms' (high-stakes operational queries) to 'parent education' (broad awareness). They're capturing demand across the entire prevention funnel, not just broadcasting awareness.
The Human Stack
Led by Executive Director Ann Gaasch and a C-suite that includes Chief Development Officer Kate Bailey, FamilyWise operates like a product company. Their leadership spans prevention science (Emily Clary), parent support (Brittany Seidel), and program delivery (Barb Sorum). This isn't traditional nonprofit hierarchy—it's a cross-functional mission team.
Their tech stack tells the story: Tailwind CSS, Bootstrap, Ant Design, and DaisyUI for rapid UI development. jQuery and core-js for legacy compatibility. Cloudflare for security. Google Analytics for data. They're not bleeding edge, but they're pragmatic—building a modern, maintainable digital presence that serves families first, not tech vanity.
- Parent education programs at scale (810 monthly searches for core terms)
- ACE (Adverse Childhood Experiences) prevention with Minnesota-specific resources
- Anonymous reporting infrastructure for professionals
- Career pipeline for mission-driven talent
The Real Unicorn
FamilyWise proves that sustainable, mission-driven tech can outperform hype-driven startups. They're not optimizing for exits—they're optimizing for outcomes.
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5 keywordsHow is Familywiseservices's SEO?
Meta Tags
Home - FamilyWise : FamilyWise
Keeping children safe and helping families lead stable, healthy, and productive lives.
Home - FamilyWise
H1 Tags
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About familywiseservices.org
Keeping children safe and helping families lead stable, healthy, and productive lives.
Company Overview
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Technology Stack
familywiseservices.org uses 18 technologies across their website including Google Maps, Font Awesome, Google Fonts, reCAPTCHA, and more.
Maps
Google Maps
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
CDN
cdnjs
Traffic & Audience
familywiseservices.org receives approximately 5.8K monthly visitors and ranks #3,196,279 globally. The website has a bounce rate of 48% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:23 on the site.
The majority of familywiseservices.org's traffic comes from .
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