Farmacias ROMA isn't trying to be the next Walgreens or CVS. Instead, it's dominating a specific geography—Baja California—with surgical precision. With 299 employees and $72.4M in revenue, this isn't a startup; it's a regional powerhouse that understands local demand better than any national chain ever could.

"Farmacias ROMA proves that in healthcare, local trust beats national scale every time."

The traffic breakdown tells a story of brand dominance. 80% organic and 16% direct traffic means customers aren't finding ROMA through paid ads or social media—they're typing the URL directly or searching for the brand. This is the hallmark of a business that has become synonymous with its category in its region, much like how 'Kleenex' means 'tissue' in American English.

• Hyper-local focus: Only operates in Baja California, creating deep regional expertise
• Brand dominance: 1,140 monthly searches for 'farmacia roma' show top-of-funnel awareness
• Operational efficiency: 299 employees generate $242K revenue per employee
• Digital pragmatism: Uses battle-tested tech stack rather than over-engineering