fatsecret.com
Get leads like Fatsecret — and thousands more
Build targeted lists by tech stack, traffic, and more
FatSecret: The Quiet Giant of Calorie Counting
How a 38-person team built a 1.2M monthly visit empire in the crowded health space
In a market dominated by flashy VC-backed giants like MyFitnessPal, FatSecret has quietly built a massive, profitable business doing one thing exceptionally well: helping people lose weight their way. With just 38 employees and zero disclosed funding, they're a masterclass in focused execution.
"FatSecret proves you don't need a unicorn valuation to build a sustainable, high-margin health tech business."
The Power of Organic Growth
With 63% of traffic coming from organic search, FatSecret has mastered SEO in the health space. Their top keyword—'fatsecret'—drives 38K monthly searches alone. This isn't paid acquisition; it's earned trust. The 5.3M backlinks tell a story of content that naturally attracts links and solves real problems for people searching for nutritional information.
The Bootstrap Playbook
While competitors chase Series A and B rounds, FatSecret operates with a lean team of 38 generating $8.2M in revenue. That's over $200K per employee—remarkable efficiency for a consumer health app. Their tech stack (jQuery, Tailwind, Bootstrap) prioritizes stability over bleeding-edge trends, keeping development costs low while maintaining a functional, accessible interface.
The company's leadership team reveals their strategic focus: Lenny Moses (CEO), Ran Dulberg (CTO), and Gundeep Sohanpal (Head Nutrition) form a core trio that balances technical execution with nutritional expertise. Unlike many health startups that over-index on tech, FatSecret maintains deep domain credibility.
- Dominates long-tail nutritional queries (e.g., 'calories in 3 oz pan fried rib eye')
- Maintains a 4.4/5 Trustpilot rating with only 13 reviews—authentic but under-leveraged
- Uses a hybrid tech stack (jQuery + Tailwind) that prioritizes load speed over modern frameworks
The Unsung Giant of Nutrition Tech
FatSecret isn't chasing trends—it's building a lasting business by solving the fundamental problem of calorie tracking with surgical precision and zero hype.
What tech stack does Fatsecret use?
How much traffic does Fatsecret get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
Where is Fatsecret's audience located?
Who competes with Fatsecret?
Device Distribution
What keywords does Fatsecret rank for?
5 keywordsHow is Fatsecret's SEO?
Open Graph Image
https://www.fatsecret.com/media/fatsecret_header_image_986ca53637.png
Meta Tags
Reach Your Weight Loss Goals with fatsecret
fatsecret helps you lose weight your way with simple calorie tracking, helpful tools, and support to stay consistent and achieve your goals.
Losing weight doesn’t have to feel complicated. Track calories easily, use simple tools, and get the support you need to reach your goals with fatsecret.
H1 Tags
Schema Types
What is Fatsecret's revenue?
Who competes with Fatsecret?
Who works at Fatsecret?
Loading leads...
What do customers think of Fatsecret?
fatsecret US
Categories
Activity & Engagement
Contact Information
Reviews (9)
A great app for tracking calories.
A great app for tracking calories. No annoying tips, prompts, or notifications like Yazio's. A real breath of fresh air!
I only had the free version of the app…
I only had the free version of the app and from September 24- September 25 it has helped me count my calories and I have lost 25 kgs. I will keep using it intermittently so I can keep my weight at 80kgs
Best app ever
Best app ever - easy, complete and free - i love it !
I find this app excellent and easy to…
I find this app excellent and easy to use. It has a very wide food database for calorie counting, and the ability to input portion size. In this respect it is far better than the NHS weight loss app. The free version is fine for me.
I love this app
I love this app, I use it when I need to knowwhat I'm comsuming in a day, and everyfood is included!! I'm not so active, but I have use this app since 7 years app
Frequently Asked Questions about Fatsecret
What is Fatsecret's Revenue?
What does Fatsecret do?
How fast is Fatsecret growing?
How do people interact with Fatsecret?
How do people find Fatsecret?
Who uses Fatsecret?
What technologies does Fatsecret use?
Who are Fatsecret's competitors?
What do customers think of Fatsecret?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Fatsecret?
Contact Information
Export fatsecret.com Data
Download the complete tech stack, analytics, leads, and company data for fatsecret.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About fatsecret.com
fatsecret helps you lose weight your way with simple calorie tracking, helpful tools, and support to stay consistent and achieve your goals.
Company Overview
fatsecret.com Social Media
Contact fatsecret.com
Phone Numbers
Technology Stack
fatsecret.com uses 15 technologies across their website including Google Fonts, reCAPTCHA, Strapi, Webflow, and more.
Fonts
Google Fonts
Security
reCAPTCHA
CMS
Strapi, Webflow
Cloud & Hosting
AWS CloudFront
Privacy & Consent
Cookiebot
Analytics & Marketing
Google Tag Manager
Traffic & Audience
fatsecret.com receives approximately 1.2M monthly visitors and ranks #46,573 globally. The website has a bounce rate of 54% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:21 on the site.
The majority of fatsecret.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is fatsecret.com?
What technologies does fatsecret.com use?
How do I contact fatsecret.com?
What are fatsecret.com's social media accounts?
How popular is fatsecret.com?
Related Searches
This page provides publicly available information about fatsecret.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fatsecret.com directly at https://fatsecret.com.