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Fatsoma: The UK's Hidden Event Giant
How a 47-person team built a 1.1M monthly visit event discovery engine without VC funding.
While everyone chases viral social media, Fatsoma quietly built a 1.1M monthly visit event discovery platform that dominates UK nightlife and culture. This isn't your typical event startup—it's a bootstrapped powerhouse that turned a simple mission into a $5.5M revenue machine.
"They don't need funding rounds—they have 1.1M reasons to keep growing organically."
The Discovery Problem They Solved
Event discovery is fragmented. Users bounce between Eventbrite, Facebook, and niche platforms. Fatsoma's genius was consolidating nightlife, music, cultural, business, and social events into one streamlined experience. With 40% organic search traffic and 44% direct traffic, they've become the default starting point for UK event seekers.
Growth Without Venture Capital
Most startups burn cash on customer acquisition. Fatsoma's traffic profile tells a different story: 950,994 backlinks and strong brand search (8,780 monthly searches for 'fatsoma') suggest they've built a moat through SEO and word-of-mouth. Their tech stack—Tailwind CSS, Vite, and strategic use of Klarna—shows a team optimized for performance and conversion, not just features.
The company's leadership—Paul Stacey, Ben Haddock, Chris Pearson—has maintained focus on core functionality. Notice what's missing: no fancy AI recommendations, no blockchain tickets, no metaverse events. They solve a real problem with clean execution. Their 2,176 Trustpilot reviews at 4.4 stars prove users value reliability over hype.
- Dominates UK event discovery with 75%+ traffic from undefined markets (likely UK-centric)
- Built a 950K+ backlink portfolio without aggressive PR spending
- Maintains 40% organic traffic share—every visitor costs less than competitors
- Uses Klarna integration for ticket purchases, reducing friction at checkout
The Anti-Startup Success Story
Proof that solving one problem exceptionally well beats chasing 10 features. Fatsoma's 1.1M monthly visits and $5.5M revenue with just 47 employees is a masterclass in focused execution.
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5 keywordsHow is Fatsoma's SEO?
Open Graph Image

https://cdn-ember.fatsoma.com/assets/meta-tags/meta-logo-01b25c919ae93f0e774ec56a383c4e4e.jpg
Meta Tags
Fatsoma | Find something great to do | Fatsoma
Discover the world's best nightlife, music, cultural, business and social events.
Fatsoma | Find something great to do
H1 Tags
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Fatsoma
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Reviews (20)
Site easy to navigate
Very easy to navigate the site had no issues in purchasing the tickets I wanted so thank you
Chilled
I just found it easy to purchase my ticket, all explained, what tickets were available and what weren’t, that’s a great help because your not scrolling through endless pages looking for tickets that have sold out, saved time patience and energy… I found the whole experience chilled…
really good
The website is easy to navigate and finding and booking events is so quick and easy. Love it.
The website is really easy to navigate
The website is really easy to navigate! I found the whole process of booking tickets to an event stress free and I had finished booking within 5 minutes.
Very straightforward to purchase…
Very straightforward to purchase tickets for what promises to a great event - 80s day disco. I have forwarded to friends!
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About fatsoma.com
Discover the world's best nightlife, music, cultural, business and social events.
Company Overview
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Technology Stack
fatsoma.com uses 16 technologies across their website including imgix, Vimeo, YouTube Embed, HSTS, and more.
Media
imgix
Video
Vimeo, YouTube Embed
Security
HSTS
Advertising
DoubleClick Floodlight, Google Ads
E-commerce & Payments
Klarna
Analytics & Marketing
RudderStack, Hotjar, Google Tag Manager, Google Analytics
Traffic & Audience
fatsoma.com receives approximately 1.1M monthly visitors and ranks #50,147 globally. The website has a bounce rate of 51% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:38 on the site.
The majority of fatsoma.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about fatsoma.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fatsoma.com directly at https://fatsoma.com.